Head of Sales, Thailand

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Meaningful Work From Day One 

The Head of Sales is responsible for managing the sales function of both Modern Trade, Traditional trade, and Sales Operations function in our Thailand business. A core responsibility is to continuously measure and evaluate sales team capabilities and performance to ensure commercial growth and development for the brands within the B-F portfolio across all channels. This role requires effective stakeholder management, connecting and collaborating with internal cross function teams, Regional and Global Stakeholders and external business partners. This is a leadership role and is part of Brown Forman’s SEA Leadership Team. 

What You Can Expect

• Develop and steer commercial strategies and key priorities for B-F Thailand, advocating advancement of commercial excellence and overseeing the successful delivery of business initiatives.

• Lead the sales team in ensuring that the annual volume, revenue, margin & market share objectives overall and by brand & channel are met.

• Lead in the commercial talent development and performance grounded in Brown Forman’s core values of integrity, collaboration, excellence, trust, and mutual respect.

• Partner the General Manager and cross-functional leaders on the development of business & portfolio strategies, yearly budgets and quarterly projections, trade terms, price structures, and profit margins.

• Identify and resolve commercial and operational challenges, overseeing its execution with a commitment to advance commercial expansion and elevate the brand portfolio in Thailand.

• Foster impactful connections and influence with external commercial partners while cultivating collaborative relationships across local and global internal teams, especially with Divisional and Regional Commercial teams.

• Oversee planning, allocation and management of commercial investments through the integrated business planning process.

• Ensure the quality and clarity of annual channel & customer plans and preparations for key customer negotiations.  Provide oversight for annual customer negotiations to ensure positive outcomes.

• Assume overall responsibility for the selling process, distribution level, pricing, and execution of the picture of success at the point of sale.  

• Identify and maximize new business development opportunities.

What You Bring to the Table

• Demonstrable sales experience in wines & spirits or Luxury FMCG industry

• Progressive Sales experience covering a range of sales channels & functions

• Ability to unlock insights from data and use them to drive growth with our partners.

• Depth of experience in key customer negotiations and revenue growth management.

• Leadership skills, with demonstrated people management and talent development experience.

• Sound knowledge of Thailand wholesale & retail environment

• Proven ability to manage multiple tasks and deadlines in a dynamic, fast-paced environment.

• Strong oral and written communication skills; fluency in English and Thai language is required.

• High level of integrity, trust, and professionalism.

• Strong interpersonal skills with the ability to build relationships across teams and geographies.

What Makes You Unique

• Experience working in the alcoholic beverage industry or branded consumer goods sector.

• Familiarity with operating in emerging markets and contributing to business growth..

• Exposure to international business practices, including handling of foreign currencies, regional complexities, and operating within a multinational corporation.

• Experience in designing or enhancing internal control and business processes.

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

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