Beer Advocacy Manager (Gauteng & Western Cape Region)

Job Title: Beer Advocacy Manager x2 (Gauteng & Western Cape Regions)

About Us:

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.

Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.

Join us and play your part in making life’s moments mean a little more.

About the Function:

Sales is where our brands meet the real world. 

This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter. 

It’s a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You’ll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.

Purpose of the Role:

Lead best-in-class product quality and dispense execution across On Trade pubs in an assigned region. Provide expert customer consultancy, turn 7Cs and survey insight into action, resolve issues with QSPs and govern Cold Room Grants to improve quality, rate of sale and consumer experience.

Roles & Responsibilities:

1. Own regional quality performance: Set the plan, complete or coordinate audits, prioritise interventions and close actions; embed serve, temperature, cellar, line-hygiene an quality standards into installations, launches and activations.

2. Provide first-class quality consultancy: Advise customers and Commercial teams on dispense systems, maintenance, cellar management, line hygiene and health and safety, coach outlet teams on practical improvements.

3. Turn 7C’s insight into action: Use 7C’s, surveys, complaints and performance data to identify root causes, agree outlet actions and track impact on quality, satisfaction and rate of sale.

4. Lead surveys and issue resolution: Carry out in-outlet surveys and partner QSP’s, customers, Technical, Supply and Commercial teams to resolve issues, prevent recurrence and manage systematic risk.

5. Manage Cold Room Grants: Own the regional pipeline, assess priorities and business cases, ensure governance, sign off work as required and track asset standards return.

Key Competencies

1. Technical quality and operational excellence: Applies deep knowledge of dispense cooling, cellar, hygiene, maintenance and safety standards to deliver consistently outstanding brand quality in trade.

2. Insight- into -action and governance: Converts 7C’s and quality evidence into prioritized interventions, clear ownership, disciplined action tracking and measurable improvement.

3. Customer consultancy and influence: Builds trusted relationships with customers, QSPs and Commercial teams, coaching others and influencing practical solutions without relying on direct authority.

Qualifications and Experience Required:

1. Degree in Commerce/ Engineering/Food Service

2. Relevant experience in draught dispense quality, beverage operations, technical services, hospitality or On Trade customer support.

3. Strong working knowledge of dispense systems, cooling and cold room standards, preventative maintenance, cellar management, line hygiene and applicable health and safety requirements.

4. Proven experience in conducting quality surveys, diagnosing root causes and resolving complex outlet or consumer quality issues through customers and service partners.

5. Confidence using 7C’s, quality dashboards, Excel and performance data to identify opportunities, prioritise interventions and demonstrate outcomes.

6. Experience managing service providers, projects, grants, installations or commercial investments with strong governance & follow- through.

7. Strong coaching, communication and customer consultancy skills, with a full driving licence and flexibility to work in trade and support occasional out-ofhours issues.

Degree in Marketing, Business or related discipline.

Typically 3-4 years of marketing, commercial or FMCG experience.

Proven track record delivering integrated campaigns and business results.

Strong stakeholder management and project leadership skills..

Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.

Recruitment Scam Warning

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.