Performance Marketing Manager (B2B + B2C)
Limassol, Cyprus
✈️ relocation, 🕘 office-based work
MetaQuotes is seeking a hands-on Performance Marketing Manager to generate qualified opportunities among brokers, institutional financial companies and traders worldwide. The successful candidate will combine expertise and financial-industry knowledge. Performance will be measured through qualified broker enquiries, product presentations, trials and commercial pipeline (complex B2B) and new active accounts (B2C).
Responsibilities
- Develop demand-generation campaigns for MetaQuotes products (global + countrywide + high-precision targeting (localized geo, audiences, retargeting, etc.))
- Channels to manage:
- Linkedin
- Google Ads (PPC)
- Google Ads (Youtube, discovery)
- Instagram
- Facebook (optional)
- TikTok (optional)
- Audiences / Target lists to deal with: complex B2B (institutions - brokers, banks, exchanges, hedge funds, etc.; decision-makers - founders, CEOs, COOs, CTOs, Heads of Brokerage, Dealing, Risk and Technology) + B2C (retail traders)
- Coordinate campaign messaging, advertising creatives and landing pages
- Conduct A/B and MVT experiments (creative, LPs, etc.)
- Manage media budgets and optimize spending (performance-based)
- Implement end-to-end analytics (via GA4, Finteza and other instruments)
- Cooperate with marketing, sales, design and content teams on daily basis
- Produce weekly / monthly campaign, attribution and commercial-pipeline reports.
- NB! Ensure advertising complies with applicable financial-industry requirements.
Requirements
- At least 3 years of effective performance marketing (LinkedIn & Google is a must)
- Strong understanding of B2B and B2C deal cycles / pipelines in enterprise software / finance & brokerage / financial SaaS
- Experience with CRM, marketing-automation platforms, end-to-end analytics
- Experience managing international campaigns and media budgets
- Excellent analytical and communication skills
- Good spoken and written English
Preferred experience
- Understanding of MetaTrader 5 and the brokerage industry. Knowledge of brokerage operations, liquidity, dealing, risk management, APIs and trading infrastructure.
- Good understating what account-based marketing is, and how the performance should support ABM
- Strong understanding of platform restrictions and requirements and how to deal with them (Google Certificates, country restrictions etc.)
- Experienced players from retail finance / iGaming / pharma are also welcome (but you should adapt quickly to complex B2B)
Success measures
- Qualified B2B leads (requests for demo / trial, etc.)
- CPA / CPL
- ROMI
- Pipeline growth
What we offer
- Relocation bonus
- Assistance with the necessary paperwork to obtain work visas for you and your family
- Health insurance for you and your family (spouse and children)
- Employment in accordance with the labour laws of the Republic of Cyprus
- 21 working days’ paid holiday
- English and Greek language lessons paid for by the company (8 lessons per month)
- Covered car park opposite the office, gym
- Free full board
- A unique team and extensive experience
- Work on real-world engineering challenges that impact millions of users worldwide
