About the role
We are looking for a creative and data-driven Creative Manager to join our Global Marketing Department and help shape how IT Park Uzbekistan is presented to global audiences.
In this role, you will develop advertising concepts, messaging strategies, and creative campaigns that attract startups, IT companies, investors, international partners, and tech talent from around the world. You will combine customer research, creative strategy, copywriting, and performance marketing to create advertising assets that drive measurable business outcomes across multiple international markets.
Working closely with Marketing, Design, Production, Client Services, and Resident Success teams, you will transform audience insights into high-performing static and video creatives while continuously testing, learning, and optimizing performance.
If you enjoy combining creativity with analytics and want to build campaigns that influence real business growth, this role is for you.
What you will do
Customer & Market Research
- Define and maintain Ideal Customer Profiles (ICPs) and Jobs-to-Be-Done (JTBDs) for marketing campaigns
- Research customer pain points, motivations, objections, and decision-making factors
- Analyze customer feedback, survey responses, sales insights, and stakeholder input to identify effective messaging opportunities
- Conduct competitor creative analysis and identify market opportunities across target regions
- Conduct competitor and industry analysis
- Stay updated on digital marketing trends, platform developments, and emerging creative formats
- Stay updated on digital advertising trends, platform updates, and emerging technologies
- Identify new advertising channels and audience acquisition opportunities in foreign markets
Messaging & Creative Strategy
- Develop unique value propositions (UVPs), messaging frameworks, benefit ladders, and campaign angles
- Develop concepts and creative strategies for static, video, carousel, and display advertising campaigns
- Create advertising copy including headlines, body copy, calls-to-action (CTAs), scripts, storyboards, and landing page messaging
- Develop creative briefs based on campaign objectives, audience insights, and performance data
- Maintain consistency with brand guidelines and organizational messaging standards
Creative Development & Production
- Collaborate with Design and Production teams to create platform-native creatives for Meta, LinkedIn, YouTube, Google Display, TikTok, Telegram, and other channels
- Ensure advertisements follow platform best practices and capture audience attention within the first seconds of engagement
- Coordinate production of advertising assets with internal teams and external vendors
- Ensure all creative assets meet technical specifications and platform requirements
- Manage asset organization, version control, documentation, and creative libraries
- Coordinate localization efforts across English, Uzbek, Russian, and other target languages when required
Testing & Performance Optimization
- Design and execute creative testing programs and structured experimentation frameworks
- Collaborate with Performance Marketing teams to define testing methodologies, success metrics, and learning objectives
- Analyze creative performance metrics including CTR, CVR, VTR, Watch Time, CPL, CPA, and ROAS
- Generate actionable insights and recommendations for future creative development
- Maintain a creative performance dashboard and repository of creative learnings
Project & Stakeholder Management
- Own the creative development workflow and production calendar
- Prioritize creative projects based on business impact and campaign requirements
- Serve as the creative bridge between Marketing, Client Services, Resident Success, Design, Production, and other internal teams
- Facilitate communication between strategic and creative stakeholders throughout campaign development
- Present creative concepts, campaign strategies, and performance insights to department heads and leadership
- Ensure alignment between business objectives, audience needs, and creative execution
What we expect
- Bachelor's degree in Marketing, Communications, Business, or a related field
- Minimum 1+ year of experience in creative strategy, performance marketing, advertising, or content development
- Proven portfolio of static and video advertising creatives with measurable performance results
- Strong copywriting and storytelling skills for digital advertising
- Experience developing creative concepts for paid social, search, display, or video advertising campaigns
- Understanding of digital marketing funnels, customer journeys, and conversion principles
- Familiarity with advertising platforms such as Meta Ads, LinkedIn Ads, Google Ads, YouTube, TikTok, and other digital channels
- Ability to interpret campaign performance data and translate insights into creative improvements
- Excellent project management and cross-functional communication skills
- Language proficiency in English: IELTS 6+ or equivalent (strictly required)
- Experience in B2B marketing, talent acquisition, technology, startup, innovation, education, or investment-related industries
- Experience collaborating with media buying and performance marketing teams
- Understanding of A/B testing methodologies and experimentation frameworks
- Knowledge of customer research methodologies, ICP development, and Jobs-to-Be-Done (JTBD) frameworks
- Experience managing creative production workflows involving designers, video editors, and external vendors
- Professional proficiency in Uzbek and/or Russian
Nice to have
- Thinks strategically about audience psychology and customer behavior
- Combines creativity with analytical thinking
- Understands how effective advertising influences business outcomes
- Can translate customer insights into compelling messaging and creative concepts
- Highly curious and constantly tests new ideas
- Can independently identify opportunities and solve problems
- Communicates effectively across multiple teams
- Thrives in a fast-paced, performance-oriented environment
- Has strong responsibility, accountability, and attention to detail
- Understands both creative storytelling and performance marketing principles
What we offer
- Opportunity to shape the international perception of Uzbekistan’s leading IT ecosystem
- Ownership over creative strategy, experimentation, and campaign development
- Exposure to global startup, investment, technology, and innovation audiences
- Freedom to test new ideas, formats, and advertising approaches
- Cross-functional collaboration with Marketing, Design, Production, Client Services, and Resident Success teams
- Professional growth in creative strategy, performance marketing, customer research, and digital advertising
- A dynamic, fast-paced environment focused on measurable business impact
- Competitive salary (based on interview results)
- Full-time, office-based role in Tashkent
