Data Literacy Lead

About us:

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.

Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.

Join us and play your part in making life’s moments mean a little more.

About the function:

Digital & Technology (D&T) is transforming how Diageo works, from how we source ingredients to how we connect with customers and consumers around the world.

This is where data, technology and creativity come together to solve real business challenges and unlock new opportunities. Whether it’s building platforms, using data to drive decisions or shaping digital experiences, the work here has tangible impact across every part of our business.

Working as one team, you'll learn, experiment and build on each other's ideas. By staying curious and embracing new ways of working, you'll help shape better outcomes for our business.

About the role:

Accelerate sustained adoption of enterprise DA&I capabilities by preparing users, embedding new ways of working and measuring behavior change and realized value. The role owns enablement and adoption outcomes; product teams own product delivery and business leaders own operating decisions.

Key Accountabilities

• Own the specialist roadmap: Set the standards, backlog and delivery plan for data literacy lead, aligned to enterprise architecture, governance and the priorities of the accountable manager.

• Set adoption and enablement plan: Identify impacted audiences, readiness risks and required interventions; sequence communications, training, champions and reinforcement.

• Embed new ways of working: Partner with leaders and users to integrate data and analytics into roles, routines, decisions and performance conversations.

• Coordinate activation: Reuse enterprise assets, orchestrate product and local stakeholders, and tailor only where language, regulation or operating context requires it.

• Measure and improve adoption: Track reach, proficiency, usage, behavior change and value; diagnose gaps and drive targeted corrective action.

Key Competencies

• Change and adoption leadership: Designs interventions that move users from awareness to sustained behavior change.

• Business engagement: Builds commitment with leaders and user communities across diverse contexts.

• Evidence-led execution: Uses adoption and value data to diagnose barriers and prioritize action.

Essential requirements:

• 5+ years of relevant experience in change management, learning, communications, stakeholder engagement and adoption measurement, including accountability in a complex global or multi-market organisation.

• Demonstrated delivery of measurable outcomes in a scope comparable to Data Literacy Lead, with clear ownership of decisions, priorities and stakeholder alignment.

• Proven ability to work across business, product and technology teams in a matrixed or federated operating model.

• Strong written and verbal communication, with the judgement to influence senior stakeholders and escalate material risks clearly.

• Practical understanding of data governance, security, privacy, responsible use and financial discipline relevant to the role.

• Bachelor's degree or equivalent professional experience in a relevant business, data, technology, engineering or design discipline.

Desirable (Nice to have)

• Experience in consumer goods, retail or another complex multi-market enterprise.

• Experience with modern cloud data, analytics or AI platforms and product-led delivery methods.

Working with Us 

Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one.

Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.

We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.

Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.

Ready to bring your best? This could be your opportunity.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Recruitment Scam Warning

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.