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Составление и реализация контент-плана Instagram: Reels, карусели, графические посты
• Написание продающих сценариев и hook’ов, координация съёмочного процесса
• Организация съёмок в филиалах, освещение книжных презентаций, Book Club и акций
• Продвижение новых и эксклюзивных книг совместно с категорийными менеджерами
• Постановка ТЗ копирайтеру, дизайнеру и продакшн-команде, контроль результата
• Анализ статистики, работа над ростом охватов, подписчиков и продаж через контент

Требования:

Опыт работы в SMM от 1 года и опыт самостоятельного развития аккаунта или проведения кампаний
• Портфолио Reels, которые принесли просмотры или продажи
• Умение писать сценарии для Reels и управлять процессом съёмки
• Умение анализировать статистику Instagram и корректировать контент-план на основе данных
Будет преимуществом:

• Опыт в retail, e-commerce или книжной сфере
• Базовые навыки монтажа
• Интерес к книгам и чтению

Условия:

Фиксированная заработная плата, после испытательного срока — возможен KPI-бонус
• Компенсация питания, расходы на служебные поездки оплачиваются
• Место работы: головной офис с выездами в филиалы
• График: понедельник–суббота
• Прямое подчинение руководителю отдела маркетинга
• Работа в команде с готовой продакшн-командой

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