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В группу типографий требуется Performance-маркетолог / Специалист по привлечению лидов.

Обязанности:

Настройка, запуск и оптимизация рекламных кампаний в Google Ads, Meta Ads (Facebook, Instagram), Яндекс.Директ, TikTok Ads и других платформах.
Улучшение Seo позиций наших сайтов.
Улучшение GEO. Продвижение в ИИ, чат Gpt и тд.
Подбор ключевых слов, создание и тестирование текстов объявлений, настройка таргетинга.
Постоянный анализ эффективности кампаний (CTR, CPA, ROI) и внесение корректировок для достижения целей.
Работа с системами аналитики (Google Analytics, Яндекс.Метрика) для отслеживания данных и составления отчетов.
Проведение A/B тестирования для поиска лучших решений.
Контроль за рекламным бюджетом, минимизация затрат и улучшение качества лидов.

Требования:

Опыт работы PPC-специалистом от 2 лет.
Уверенные навыки работы с рекламными платформами (Google Ads, Яндекс.Директ, Meta, TikTok и т.д.).
Умение интерпретировать данные из аналитических систем (Google Analytics, Яндекс.Метрика).
Знание SEO и GEO обязательно
Высокая организованность, внимание к деталям, ответственность.
Навыки работы с автоматизацией процессов (например, Google Tag Manager).

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