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Нитка — сеть городских русских чайных и современный чайный бренд с собственным производством.

Задачи

Участвовать в разработке и реализации SMM-стратегии бренда
Развивать Instagram, Threads, ВКонтакте и TikTok с фокусом на результат
Анализировать тренды и адаптировать их под стиль и коммуникацию бренда
Писать и редактировать тексты для социальных сетей
Работать в связке с SMM-командой и участвовать в съёмках
Анализировать эффективность соцсетей и развивать их как инструмент продаж и привлечения трафика

Требования

Высокая насмотренность, хороший визуальный вкус и понимание современных SMM-трендов
Сильные навыки копирайтинга, владение Figma и инструментами монтажа
Уверенное использование AI-инструментов в работе
Понимание связи SMM с продажами, трафиком и бизнес-результатами
Опыт работы с российскими FMCG-брендами будет преимуществом
Готовность глубоко погружаться в бренд и быть вовлечённым в его развитие

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