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Описание вакансии:
- Изучение текущих трендов и динамики спроса.
- Мониторинг цен, ассортимента и активности конкурентов.
- Проведение качественных и количественных маркетинговых исследований.
- Оценка эффективности рекламных кампаний
- Анализ объемов продаж и разработка мер для их увеличения.
- Подготовка регулярных аналитических отчетов для руководства.
- Участие в составлении и контроле маркетингового бюджета
Требования:
- Анализ рынка, конкурентов и целевой аудитории.
- Понимание основ SEO, SMM, контекстной и таргетированной рекламы.
- Навыки работы с инструментами ИИ для генерации контента и аналитики.
- Базовые навыки создания текстов (копирайтинг) и понимание принципов дизайна.
Обязанности:
- Изучение рынка и цен
-Поиск и анализ конкурентов
- Описание целевой аудитории
- Создание плана продвижения (стратегии)
- Разработка акций для покупателей
- Запуск рекламы
- Работа с текстами, картинками и соцсетями
- Помощь в создании имиджа бренда
- Проверка эффективности рекламы
- Сбор отзывов от клиентов
- Подготовка отчетов

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