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Требования к профессии SMM-менеджера

В команду нашей компании ищем креативного и ответственного SMM-менеджера, который умеет профессионально вести социальные сети.

Основные требования:

- Хорошее знание социальных сетей (Instagram, Facebook, Telegram, TikTok и других)

- Умение составлять SMM-стратегию и контент-план

- Разработка креативных идей для постов, stories и reels

- Навыки написания текстов и копирайтинга

- Умение пользоваться Canva, CapCut и другими программами для создания контента

- Навыки работы с фото- и видеоконтентом

- Умение анализировать аудиторию и конкурентов

- Анализ статистики в социальных сетях и подготовка отчётов

- Постоянное отслеживание трендов и умение их использовать

- Понимание основ рекламы и таргетинга

- Ответственность, креативность и умение работать в команде

- Соблюдение установленных сроков

Дополнительные преимущества:

- Наличие предыдущих SMM-проектов или портфолио

- Дополнительные навыки в графическом дизайне или видеомонтаже

- Опыт работы с таргетированной рекламой

- Умение эффективно управлять несколькими социальными сетями одновременно

Задачи: развитие социальных сетей компании, создание качественного контента, работа с аудиторией и укрепление онлайн-имиджа бренда.

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