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Составление контент-плана.
Создание и редактирование контента.
SEO-оптимизация.
Публикация и поддержка контента.

Требования:

- Высшее образование в смежных направлениях (журналистика, маркетинг, реклама, менеджмент).

- Портфолио, реальные кейсы, отзывы, подтверждающие Ваш опыт и навыки.

Hard skills:

Копирайтинг и редактура.
Работа с визуалом. Навыки работы с графическими редакторами (Photoshop, Canva).
Работа с CMS. Уверенное владение системами управления контентом (WordPress, Tilda).
Основы SEO. Базовые знания: как прописывать метатеги (title, description), оптимизировать тексты и изображения, понимать, как структура сайта и перелинковка влияют на видимость в поиске.
Аналитика. Умение работать с инструментами веб-аналитики (Яндекс.Метрика, Google Analytics).
Технические навыки. Базовые знания HTML и CSS — будут вашим преимуществом.

Soft skills:

Ответственность и пунктуальность.
Коммуникабельность.
Креативность.
Внимательность к деталям.
Организованность и тайм-менеджмент.
Обучаемость.
Стрессоустойчивость.

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