Assistant Brand Manager, Partner Markets – Western Europe

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Quote from Hiring Manager

The Assistant Brand Manager, Partner Markets is a key member of our multifunctional partner market team. We are looking for a highly motivated marketer with a commercial mindset to help shape the future of an exciting portfolio. 

Working alongside the portfolio manager, this role will help shape and deliver the marketing plans across the Brown-Forman portfolio of brands for the Nordics, Baltics and Ireland. Primary brand responsibilities include Jack Daniel’s, Woodford Reserve, Diplomatico, Glendronach, Benriach and Gin Mare. 

This is an exciting and challenging opportunity, developing strategies that will drive long-term growth in markets with varying restrictions on alcohol advertising (dark markets) across the region. The role will work closely with global brand teams, regional stakeholders and cross-functional teams within the Western Europe region. Market visits to build relationships with our distribution partners will be an essential part of the role.  

Meaningful Work From Day One

The role covers 9 markets consisting of Ireland, the Nordics (Denmark, Norway, Sweden, Finland & Iceland) and the Baltics (Estonia, Latvia & Lithuania). All markets are served via a third-party distributor, working closely with 3 key partners, collaborating with and influencing their sales & marketing teams. 

The role reports to the Business Development Manager for partner markets and contributes to driving the profitable growth of the Brown-Forman portfolio of brands. You will support building the strategic plans of the brands and ensure best in class execution collaborating closely with the Portfolio Manager, the Business Development Manager and local & global stakeholders. 

This role requires a strong ability to advocate & champion the brands, to build relationships across the organisation and to collaborate effectively with local and global teams.

This is an office based role out of our modern office in Fitzrovia with 4 days a week out of the office with Fridays working from home. The internal title for this role is Assistant Portfolio Manager, Partner Markets – Western Europe.

What You Can Expect

Brand Strategy execution and implementation

• Support the development of annual brand plans with partner markets, seeking approval from local, regional and global stakeholders.

• Develop a close working relationship with global brand teams to align brand plans, long-term strategic direction and collaborate on building the required assets for partner markets.

• Partner closely with Portfolio Manager and Business Development Manager  for effective channel & customer programs across Off Trade, On Trade and E-Commerce.

• Track and measure key brand and business metrics with actionable outputs and reapplied learnings.

• Be a brand guardian in ensuring the brands are creatively expressed in a super premium way and consistent with the Global Brand Guidelines across touchpoints.

• Help bring brand campaigns to life by working collaboratively with local partners and their agencies (Media, Experiential, PR) to ensure seamless execution & strong consumer engagement.

Drive for results

• Monitor brand performance through Monthly & Quarterly Business Reviews and determine corrective action where necessary in conjunction with local market counterparts. 

• Manage and track the A&P budgets for the brand including regular meetings with finance and budget owners to track spend.

• Spend time in the market to understand practical implementation of all marketing promotional activities, competition and understand the dynamics of the local market.

• Strongly partner with procurement and global teams to ensure local market needs are fulfilled.

•  Identify and share best practices collaborating with other markets and regional/global teams.

Strategic Relationships & Partnerships

• Build and maintain strong relationships with global brand teams. 
• Work closely with key cross functional counterparts, including Supply Chain, Sales, Finance, Legal, Compliance.

• Be a champion of the brand internally & externally  by organising events and sharing local market best practices to promote the region. 

• Be a key knowledge point of contact for partner markets, support upskilling and sharing brand knowledge with local teams and counterparts. 

• Act as a role model of B-F values 

What You Bring to the Table

• Experience working in a Marketing / Marketing-related or sales role

• Passion and love for consumer brand marketing and eagerness to learn 

• Preferred experience in digital marketing/campaigns

• Analytical skills with the ability to analyse data from multiple sources

• Strong organisation and project management skills, with the ability to manage multiple priorities 

• Strong oral and written communication skills.

• Must be willing to travel as part of the role (5-10% of the time) 

What Makes You Unique

• Self-Starter and growth mindset with an ability to challenge the status quo

• Collaborative team player with excellent persuasiveness, interpersonal and conflict management skills enabling to create strong working relationships

• Adaptable, flexible and resilient 

• Knowledge, passion or interest in Premium Spirits; Spirits/Luxury background would be an asset

• On Trade and/or Specialist channels experience would be a plus

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

#LI #jackdaniels

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