Email Marketing Manager

An international IT company developing innovative software and solutions used in 150+ countries. Key areas include software for unmanned systems, hardware integration, and customer experience management.

Responsibilities:

• Plan and execute email campaigns (news, updates, automation flows) for all product lines.
• Work with Mailchimp, Instantly, Zoho CRM, and other automation tools.
• Analyze metrics (open rates, CTR, conversions).
• Monitor deliverability and domain warm-up.
• Support webinar infrastructure (Zoom, Zoho Meeting) and integrate with CRM.
• Prepare reports and hypotheses for strategy optimization.
• Ensure compliance with GDPR, CAN-SPAM, and industry best practices.
• Develop email strategies and test hypotheses.
• Segment target audiences in CRM and set up complex email sequences.
• Analyze statistics, identify trends, and generate data-based hypotheses.

Requirements:

• 4+ years of experience in email marketing (preferably B2B/IT).
• Proficiency with Mailchimp, Instantly, Zoho CRM or equivalents (HubSpot, ActiveCampaign).
• Strong understanding of metrics, lead generation funnels, and deliverability principles.
• Experience integrating CRM systems and webinar platforms.
• Basic HTML/CSS skills.
• English — B2+ (spoken and written).
• Plus: Mailchimp/Zoho certifications, experience with cold outreach.

We offer:

• This role is remote or hybrid (our offices are in Latvia, Serbia, Hungary).
• Modern toolset: Mailchimp, Instantly, Zoho CRM, Zoom.
• Influence on strategy and idea testing.
• Direct communication with the CMO and team.
• Medical insurance after the 3-month probation period.