Associate Product Director

Lead the Strategy and Growth of a Market-Leading Software Portfolio

Are you a strategic product leader who enjoys shaping the future of software businesses, driving growth, and leading high-performing teams?

As Associate Product Director, you will play a pivotal role in defining the future direction of a portfolio of market-leading software solutions across the Netherlands, Belgium, and the United Kingdom. This is a highly visible leadership position where strategy, commercial impact, innovation, and people leadership come together.

You will be responsible for driving portfolio growth, identifying new market opportunities, and ensuring our products continue to deliver exceptional value to customers in a rapidly evolving market. Working closely with senior stakeholders across Product, Technology, Sales/Marketing, Finance and Executive Leadership teams, you will help shape the next phase of growth for a strategically important part of our business.

The Role

The accounting market is undergoing a period of rapid transformation and growth, fuelled by cloud technologies and the emergence of AI-driven workflows, creating a uniquely exciting time to join.

You will oversee a portfolio of established software solutions specialising in pre-accounting, accounting/bookkeeping and ERP, including Twinfield, Basecone, and other products serving businesses and professionals across the Region West product portfolio in the Netherlands, Belgium and UK. 

At the same time, you will lead and develop a team of experienced Product Managers, creating alignment around a shared vision and driving successful execution.

You will operate at the intersection of customer needs, market opportunities, technology innovation, and business objectives, ensuring the portfolio remains competitive, relevant, and positioned for long-term growth.

What You'll Do

• Define and execute the strategic vision and roadmap for the product portfolio.
• Drive sustainable growth across multiple markets and customer segments.
• Identify new business opportunities through market, customer, and competitive insights.
• Drive the identification, prioritisation, and delivery of AI-powered product capabilities, embedding machine learning and generative AI into core workflows to improve customer value, efficiency, and differentiation
• Lead portfolio investment decisions, define strategic priorities, and ensure investments deliver measurable customer and business outcomes.
• Develop and execute go-to-market strategies in collaboration with commercial teams.
• Help shape pricing models, market positioning, and value propositions.
• Lead, coach, and develop a team of Product Managers and product leaders.
• Build strong partnerships with stakeholders across Product, Technology, Sales, Marketing, and Executive Leadership.
• Monitor portfolio performance and ensure strategic objectives are translated into measurable business outcomes.

Your Skills and Experience

To be successful in this role, you bring:

• Significant experience in Product Management leadership roles within software or technology-driven organizations.
• Proven success in managing complex, cross-geographical, product portfolios and driving business growth.
• Experience leading managers and senior product professionals.
• Strong commercial product management experience, including pricing, market positioning, portfolio growth, and value creation.
• Proven experience defining product strategy for revenue-generating software products and translating market insights into growth opportunities.
• Experience operating in international and matrix organizations.
• The ability to balance strategic thinking with operational execution.
• Experience working with technology-driven innovation and digital transformation initiatives.
• Exposure to AI-related opportunities and emerging technologies is highly valued.
• Fluency in Dutch, combined with professional working proficiency in English, both written and spoken.

Leadership Style and Personal Qualities

You are a strategic product leader who combines market insight, commercial thinking, and execution to drive portfolio growth. You know how to navigate complexity, build alignment across diverse stakeholder groups, and make decisions that balance customer value, business outcomes, and long-term sustainability.

As a leader, you empower teams to perform at their best while providing clear direction and focus. You are comfortable influencing at senior levels, building trusted relationships across functions and geographies, and creating momentum around ambitious goals. Your communication style is engaging and authentic, enabling you to inspire confidence and bring people together around a shared vision.

You thrive in dynamic environments, demonstrate a strong sense of ownership, and are motivated by creating meaningful business impact through people, products, and innovation.

Why This Role?

This is a unique opportunity to lead a strategically important software portfolio with significant regional impact.

You will have the opportunity to influence product strategy across multiple countries, shape investment decisions, drive innovation initiatives, and contribute directly to business growth. The role offers a broad scope of responsibility, exposure to senior leadership, and the opportunity to leave a lasting mark on products used by thousands of businesses and professionals every day.

About Wolters Kluwer

Wolters Kluwer is a global leader in professional information services. Professionals in the legal, business, tax, accounting, finance, audit, risk, compliance, and healthcare sectors rely on our tools and software solutions to manage their work efficiently. We have 20,000 employees across more than 40 countries.

What We Offer

At Wolters Kluwer, you'll join a global organization that combines innovation, expertise, and purpose.

We offer:

• A senior leadership position with significant strategic impact.
• Responsibility for a market-leading international software portfolio.
• The opportunity to drive growth, innovation, and AI adoption.
• Leadership of a talented and experienced product organization.
• A collaborative and international working environment.
• Flexible hybrid working arrangements.
• Competitive compensation and benefits.
• Opportunities for professional growth and long-term career development.

Ready to Shape What's Next?

If you are excited by the opportunity to lead strategy, growth, and innovation across an international product portfolio, we would love to hear from you.

Apply today and help shape the future of software solutions that empower businesses and professionals across Europe.

Feel free to reach out if you have any questions: ina.smaelen@wolterskluwer.com

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Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.