A large international company is looking for a Marketing Specialist (ATL).
This role is ideal for a marketing professional with strong expertise in ATL marketing, media planning, and integrated advertising campaigns. The successful candidate will be responsible for planning and executing impactful ATL campaigns, coordinating with creative and media agencies, optimizing marketing performance, and strengthening brand awareness through effective multi-channel communication.
Key Responsibilities
- Plan and develop advertising campaigns with a focus on ATL activities and Digital marketing;
- Develop campaign strategies and ensure effective execution across online and offline channels;
- Prepare clear and creative briefs for agencies and designers to ensure accurate representation of the Company’s products and services;
- Manage media planning and placement for outdoor advertising, radio, digital advertising, and other promotional channels;
- Test various advertising tools and conduct A/B testing to optimize campaign performance;
- Analyze campaign effectiveness, monitor KPIs, and prepare performance reports;
- Apply optimization and automation tools to improve campaign efficiency and results;
- Collaborate with agencies and designers to develop creative concepts and marketing materials;
- Utilize content marketing approaches and effective messaging techniques to support brand communication.
Requirements
- Higher education in Marketing or related field;
- Minimum 3 years of experience in ATL marketing, media planning, and Digital marketing;
- Strong understanding of planning, execution, and performance analysis of ATL and Digital campaigns;
- Experience in developing advertising campaign strategies and launching Digital 360 campaigns;
- Experience working with agencies and designers, including preparation of creative briefs;
- Strong creative and critical thinking skills with the ability to evaluate ideas and marketing concepts objectively;
- Understanding of content marketing and effective communication/message-building techniques;
- Experience in testing offline/online advertising tools, conducting A/B testing, and optimizing campaigns and creatives;
- Strong analytical and systematic thinking with the ability to collect, analyze, and interpret statistical data and prepare reports;
- Advanced knowledge of Google Ads, Yandex Direct, myTarget, campaign analytics, forecasting, and post-campaign analysis;
- Fluent Kazakh, Russian, and English languages are mandatory;
- Copywriting skills and ability to create effective marketing texts;
- Strong written and verbal business communication skills;
- Team player with strong interpersonal and stakeholder management skills.
