GM, NIKE Energy DOTSWOOSH

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.

Dotswoosh is Nike's end-to-end offense for gaming, fandom, and internet culture. The team connects sport to the cultural moments, characters, and communities that define the next generation of Nike fans. Dotswoosh creates limited footwear, apparel, accessories, collectibles, and partner-led experiences for younger and culturally fluent consumers.

WHO WE ARE LOOKING FOR

We're looking for a GM who lives at the intersection of Nike, sport, gaming, and fandom. This role sets strategy and execution for dotswoosh, within Nike Energy, owns the consumer and line plan narrative, and leads a cross-functional team to bring products and stories to market with speed, taste, and commercial discipline. The GM translates cultural insight into seasonal collections, partner activations, and geo-ready launches across SNKRS, Nike.com, and select retail and marketplace channels.

You will have deep credibility in both sport and subculture (gaming, anime, manga, sneaker and collector culture, and adjacent fandoms), people leadership in a matrixed organization, and operating rigor across line planning, budgeting, and launch governance. You will be equally comfortable in a creative review, a licensing negotiation, an Energy leadership read-in or a geo insights session. You will provide thought leadership on scarcity, tiering, and heat without losing sight of member growth, brand protection, and long-term partner trust.

You will have deep experience in both marketing and brand, and work closely with our Energy Marketing team playing the role of educator in this newer world to NIKE and ensure we connect deeply with our consumers through novel storytelling.

You will possess strong product acumen, with the ability to review product throughout the seasonal process and provide consumer led (vs. personal bias) feedback to our product teams. You will also demonstrate a strategic mindset, experience in leading strategy for corporate strategic cycles, along with the ability to share, and gain, followership of it across senior leaders, peers, and the team.

WHAT YOU WILL WORK ON

If this is you, you'll lead dotswoosh from concept through launch: shaping dotswoosh positioning, prioritizing IP and partner bets, and aligning product, brand, design, development, planning, and digital marketing on a coherent seasonal offense.

• Own the dotswoosh line plan and growth agenda across footwear, apparel, accessories
• Lead and develop cross-functional partners and direct reports (including product line management and consumer journey partners where applicable), setting priorities, milestones, and accountability for seasonal delivery
• Source, negotiate, and steward IP and partner relationships across gaming, anime/manga, entertainment, and collectibles vendors; align contracts, approvals, and launch choreography with legal, licensing, and brand guardians
• Drive go-to-market, and drop strategy, on high-heat channels (including SNKRS), including limited releases, pre-order mechanics, collector tiering (access vs. scarcity), and pilot innovations such as marketplace-style launch models where energy invests
• Partner with geo leadership (NA, APLA, EMEA, GC) on localization, allocation, and insights; run share-outs and feedback loops so collections land with the right stories, quantities, and timing in each market
• Represent dotswoosh to energy leadership, collaboration council, and key stakeholders across NSW, digital/direct, marketplace, and global brand; translate executive direction into team plans, staff cadence, and clear decisions
• Explore collectibles (cards, prints, books, figures) as a growth opportunity for NIKE: product architecture, manufacturing and licensing paths, investment cases, and test-and-learn sequencing from concept sprints through production gates

A typical week balances staff and x-functional forums, partner and vendor touchpoints, creative and line reviews, geo and consumer insights, and preparation for Energy leadership moments.

WHO YOU WILL WORK WITH

You will report to the VP/GM, Nike Energy and operate inside Nike's matrix every day. You'll manage and influence product line managers, brand, design, development, planning, and digital marketing dedicated or matrixed to dotswoosh, and work closely with energy design, licensing, legal, global tech, marketplace, geo GMs and brand teams. You'll collaborate with external partners (game publishers, anime and entertainment licensors, collectibles manufacturers, and agency collaborators) and internal leaders on NSW moments, SNKRS, and collector community strategy.

WHAT YOU BRING

• Bachelor's degree or equivalent combination of education, experience, or training
• 10+ years of progressive experience in consumer brand, product, or general management, including people leadership in a matrixed organization
• Demonstrated success launching limited or collectible product (footwear, apparel, accessories, and/or collectibles) to Gen Z consumers through digital-first and heat channels
• Dual fluency in sport and fandom culture: credible depth in gaming and/or anime/manga/collector communities, plus ability to connect those worlds to Nike sport and Energy without feeling forced or inauthentic
• Experience leading cross-functional teams (Product, Brand, Design, Development, Marketing) from brief through global launch, including tradeoffs on scope, timing, cost, and geo allocation
• Strong partner and IP management skills: negotiations, contract rhythm, and cross-functional approval paths with Legal and Licensing
• Executive communication: concise storytelling for leadership reviews, line plans, and investment cases; comfort presenting to senior stakeholders

Preferred:

• Experience with SNKRS, pre-order, or limited-drop launch mechanics
• Direct functional marketing experience
• Background in collectibles (cards, figures, art, premium books) or gaming brand partnerships.
• Familiarity with Nike Energy, dotswoosh, or digital/direct commerce at Nike

We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.