Paid Marketing Strategist

About the role: 

The Paid Marketing Strategist will be responsible for developing paid marketing strategy and execution to drive eCommerce sales for client accounts as assigned.

Specific Responsibilities

• Develop strategies and implement campaigns on paid channels such as Google Ads, Amazon Ads, Meta Ads Manager, TikTok Ads Manager, and other channels as needed.

• Optimizes paid marketing campaigns for performance across channels. Optimizations include keyword selection, bid strategies, social media audiences and creative, affiliate relationships and more.

• Develop and maintain profitable paid marketing programs driving an optimal return on advertising spend.

• Develop an understanding of and leverage Snow Commerce’s proprietary budget management platform to ensure all campaigns meet their budget and performance targets.

• Determine the most effective marketing mix to drive the most revenue for each client.

• Develops incremental budget recommendations using historical data or trend analysis complete with expected results.

• Work with the Design team to develop ad creative, supporting with messaging strategy and channel best practices.

• Ensure all assets are QA’d internally as well as seek client approval when required.

• Develop promotional discount strategy in collaboration with the Growth Strategy team.

• Own promotion code set up and execution.

• Strategize and add home page banners updates on assigned client accounts sites through Shopify.

• Assist with SEO or keyword research tasks as needed.

• Monitor analytics and produce monthly, quarterly and ad hoc reports as needed that draw actionable insights from data. Will also be responsible for presenting these reports to clients while also fielding questions about the results.

• Leverage data from multiple data sources, including email platforms, Google Analytics, Shopify, etc. to ensure we are hitting traffic targets, understand the customer journey and make strategic recommendations for constant improvement.

• Constantly improve understanding of digital marketing (search, social, email, Amazon, etc) through continuous research and training on a weekly basis.

• Must maintain an ongoing understanding of industry changes (such as iOS15, new Google campaign types, etc), standards and best practices and implement these changes in your day-to-day work. The Paid Marketing Strategist should also be able to effectively communicate these changes to clients and the internal team.

• Work closely with teammates and clients, establishing strong communication practices. The ideal candidate does not wait to be told what to do.
  

Your qualifications:

• BA/BSc in Marketing or related field 1+ years minimum experience in at least one of the following paid channels: Google, Meta, Amazon, TikTok or affiliate marketing. Must be able to demonstrate an understanding of managing these channels during the interview process.

• Ecommerce experience is a plus. Agency experience is also a plus.

• Self-starter with the ability to self-teach.

• Proficiency with analytic tools such as Google Analytics.

• Team player with excellent communication skills. Ability to maintain excellent colleague and client relationships.
  

What we offer:

• Energetic, collaborative work environment in Over-the-Rhine

• Competitive pay and benefits: health, dental, vision, and life insurance

• Unlimited PTO

• 401k with company match

• Personal and professional development opportunities

• A fast-paced eCommerce retail environment where you can learn and grow while working with major brands

FYUL is the engine that powers on-demand commerce at global scale.

Formed in 2024 through the merger of Printful, Printify, and Snow Commerce, we bring together tech, talent, and infrastructure to help people turn ideas into beautiful products.

From solo creators to entertainment giants, FYUL powers merch that connects with millions, backed by advanced tech, premium production, and global reach.

We're a fast-growing global company working toward powering great brands, great experiences, and great people.

Snow Commerce is a leading provider of eCommerce strategy, design, and digital marketing, helping some of the world’s most exciting brands succeed online. Our partners include Paramount, Netflix, Bauerfeind, NBCUniversal, Warner Bros., and more. Learn more at snowcommerce.com.

We are an equal-opportunity workplace. We’re committed to diversity and inclusion and make hiring decisions based solely on qualifications, merit, and work experience.

If you think you’d excel in this role, send us your resume in English, showing us why you are the right person for the job.

Interested, but don’t think this is the right fit for you? Feel free to share it with friends and check out other open positions at our career site. We’re always looking for creative and driven minds to join our ever-growing team!