Digital Marketing Technology and Architect

Job Title: Digital Marketing Technology and Architect Lead

Location: London

Role Type: Permanent - Full Time

Reporting to: Head of MarTech Architecture & Enterprise Integration

About us

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.

Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and setting the standard for our brands, our business and each other.

Join us and play your part in making life’s moments mean a little more.

About the Team:

Marketing is where our brands show up in culture and stay there. 

This is where creativity meets insight. We take a deep understanding of people, culture and trends and turn it into ideas that spark conversation and shape how our brands are experienced around the world. 

From defining brand strategy to launching campaigns that people remember, the work here influences how we show up in the moments that matter.

You’ll be part of a team that’s curious, collaborative and always looking ahead, reimagining our brands for today while building what comes next.

About the Role: 

Drive the technology, architecture and integration agenda across Diageo’s Marketing Operations & MarTech ecosystem, ensuring platforms, data and workflows operate as a connected, scalable and interoperable system.

Support consistent consumer experiences through effective data flow orchestration and cross-platform connectivity.

The Digital Marketing Technology and Architect Lead is responsible for defining and governing the architecture of the Marketing Operations related technology ecosystem working closely with each marketing domain capability lead and tech specialist. The role ensures marketing platforms, data, integrations and AI capabilities work together to deliver seamless customer experiences while supporting business growth, operational efficiency and technology governance.

The role partners closely with Marketing stakeholders, Digital SMEs, Data, IT, Security, Procurement and external technology vendors to define the long-term MarTech roadmap and oversee successful delivery of critical initiatives.

Experience / skills required: 

• Work with marketing capability and functional leads to translate business requirements into scalable solutions, working with enterprise architecture and product teams.
• Define architecture frameworks, patterns and standards across MarTech platforms. Work closely with the different marketing domains capability leads and technical SME to ensure they operate within the relevant architecture framework. Provide guidance to ensure tech SMEs design compliant and future proof systems.
• Drive Solution architecture reviews for existing and new solutions and drive related governance forums for the marketing domain.
• Ensure systems and processes are designed with end-to-end integrations and design across domains including content, data, media and analytics.
• Enable connected data flows across owned platforms, digital shelf and AI driven discovery environments.
• Ensure data consistency, interoperability and continuous improvement of integration capabilities.

Key Competencies:

• Tech leadership (lead tech projects and product management)
• Non-technical stakeholders management
• Enterprise Architecture
• Solution Architecture
• Product Management

Qualifications and Experience Required: 

STAKEHOLDERS MANAGEMENT:

Exposure to marketing stakeholders and marketing related processes.

Experience explaining technical concepts to senior non technical audiences.

Experience translating high level non technical requirements into detailed, structured and prioritized technical requirements.

MARKETING TECHNOLOGY EXPERIENCE

Relevant experience leading technology transformation or architecture within a Marketing environment.

Exposure to marketing technology landscape and processes (websites ecosystems, media platforms and related data, marketing effectiveness, 1PD, Content related ecosystem, marketing data platforms…)

ARCHITECTURE EXPERIENCE

Experience in system solution architecture or MarTech technology environments.

GLOBAL & MATRIX COLLABORATION

Experience working across cross-functional teams and enterprise systems.

DELIVERY & SOLUTION DESIGN

Experience translating business requirements from non technical stakeholders into scalable technical solutions.

DATA & ECOSYSTEM CONNECTIVITY

Experience enabling connected data, identity and platform integration across ecosystems.

Working with us
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one. 

We recognise and value performance, offering our people a highly competitive Rewards and Benefits package including:

Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.

We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.

Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to set a higher standard, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.

Ready to bring your best? This could be your opportunity! 

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.