Job Summary
The Senior Digital Marketing Specialist supports Flowserve’s broader marketing strategy by leading the execution and optimization of digital content across the corporate website, organic social media, paid media, and digital campaigns. This role helps promote Flowserve’s products, portfolio, services, industry positioning, and growth initiatives through engaging, customer-focused digital experiences. Working closely with the Digital Marketing Manager and cross-functional partners, the specialist will translate business priorities and technical information into compelling web, social, and campaign content. The role requires a creative, data-informed marketer who understands the purpose behind each post, page, and campaign activity.
Responsibilities & Requirements
- Develop, implement, and optimize web content plans that support Flowserve’s brand, product portfolio, services, business priorities, lead-generation programs, and digital marketing initiatives.
- Create, edit, publish, and maintain website content and landing pages in Drupal, using approved components and basic HTML/CSS to ensure accuracy, consistency, accessibility, and a strong user experience.
- Support website operations and enhancement initiatives, including content audits, migrations, page refreshes, product launches, acquisition integrations, and requirements gathering for more complex changes.
- Recommend improvements to content hierarchy, navigation, calls to action, search visibility, and customer journeys using SEO, generative engine optimization (GEO), UX, accessibility, and conversion best practices.
- Manage assigned organic social media activities, including maintaining editorial calendars, reviewing scheduled posts, coordinating approvals, publishing content, monitoring engagement, and routing questions or sensitive issues to the appropriate stakeholders.
- Partner with internal teams to develop creative, channel-appropriate content—including copy, imagery, video, and visual assets—that brings energy and relevance to Flowserve’s industrial and manufacturing audiences.
- Develop web, landing-page, social, and paid-media content to support advertising, demand-generation, branding, industry-positioning, and new-growth-area campaigns.
- Review and analyze website, social, search, and lead-source performance to identify content gaps, assess traffic quality and conversion opportunities, and recommend measurable improvements.
Preferred Experience/Skills
- Bachelor’s degree in Marketing, Communications, Business, or a related field; equivalent relevant experience will be considered.
- 5–7+ years of hands-on digital marketing experience, ideally supporting B2B industrial, manufacturing, energy, technology, or similarly technical businesses.
- Strong understanding of digital marketing across websites, social media, paid media, campaign promotion, lead generation, and content performance measurement.
- Excellent writing, editing, and verbal communication skills, with the ability to translate complex technical information into clear, customer-focused messages.
- Proven experience developing and executing web content plans, social media strategies, and digital campaigns with a clear understanding of the business purpose behind each activity.
- Experience managing corporate social channels, particularly LinkedIn, including editorial planning, scheduling, publishing, engagement monitoring, and performance reporting.
- Strong CMS experience, preferably Drupal, including page building, content publishing, reusable components, and basic HTML/CSS.
- Working knowledge of Google Analytics 4, Google Search Console, and Google Tag Manager; experience using Salesforce, Conductor, Acquia Asset Manager, and Pardot is preferred.
- Deep understanding of SEO/GEO, accessibility, UX, content governance, conversion optimization, and quality assurance across devices and channels.
- Curiosity and comfort with emerging technologies, including GenAI and its application to content discovery, brand visibility, and digital marketing operations.
- Creative, collaborative, and self-directed mindset, with the confidence to bring forward ideas, challenge conventional approaches constructively, and make technical content engaging for customers.
- Strong organizational skills, attention to detail, and ability to manage multiple priorities and deadlines with increasing autonomy.
- Ability to travel up to 10%.
- Ability to support implementation of lead generation plans and understanding how to tie marketing activities to sales.
