Social Media Manager
Bumble is looking for a Social Media Manager who is a creator first; someone who is deeply tapped into culture, confident making content themselves, and excited to collaborate with other creators to turn real-world moments and online conversations into social storytelling that moves the brand forward. Reporting to the Associate Director, Social Media, this role is focused on hands-on execution, content creation, and cultural participation across Bumble’s key platforms, especially TikTok and Instagram.
WHAT YOU WILL DO
- Content Creation & Execution
- Maintain and manage a robust content calendar, ensuring consistent and timely rollout across platforms.
- Create original, short-form video content that aligns with Bumble’s brand voice and resonates with target audiences across social platforms.
- Stay on top of emerging social trends, sounds, and formats, proactively pitching ideas to engage in a relevant and on-brand way, helping define how and when Bumble should participate in a way that feels authentic.
- Edit and publish videos with strong hooks, clear storytelling, and pacing optimized for short-form performance.
- Confidently create content of your own, capturing moments at events, activations, and shoots, often in real time.
- Highlight and demonstrate Bumble’s product features in creative, engaging, and accessible ways.
- Work closely with content creators, film crews, and social agencies to produce high-quality, platform-native assets.
- Attend shoots and events, overseeing on-site content capture to ensure assets are optimized for social distribution.
- Collaborate closely with creators, supporting co-creation and sourcing content that feels authentic and community-led.
- Cultural Listening, Insights & POV
- Participate in cultural listening sessions, trend reviews, and social audits with cross-functional teams.
- Identify Gen Z insights and emerging behaviors, translating them into actionable takeaways for content and storytelling.
- Go beyond sharing inspiration, clearly articulate what works, what doesn’t and how it could be improved. Help define “the way in” for Bumble on trends and moments, ensuring participation feels intentional and on-brand.
- Analytics & Optimization
- Track weekly performance metrics and optimize content based on data, insights, and cultural learnings.
- Test, learn, and iterate on creative approaches to improve engagement and performance.
- Support monthly and campaign-level reporting with insights and recommendations.
- Maintain a strong understanding of platform algorithms, trends, and audience behaviors.
- Cross-Functional Collaboration
- Partner closely with Integrated Marketing, Creative Studio, Product Marketing, PR, Partnerships, Localization, and Member Love teams to brief and execute campaign-led social content.
- Serve as a day-to-day executional contact for Bumble’s social agency partner, supporting briefs, deliverables, and creative reviews.
- Collaborate with teams to ensure cohesive storytelling and consistent brand messaging across touch-points.
- Contribute creative ideas for campaigns, product launches, and cultural moments, translating larger brand initiatives into social-first executions.
- Operational Excellence
- Maintain an organized content pipeline and consistent posting cadence.
- Ensure deadlines are met in a fast-paced, dynamic environment.
- Support coordination of social production budgets with oversight from the Marketing Lead.
- Develop clear creative briefs and toolkits to inspire internal and external partners.
- Ensure all content aligns with Bumble’s visual identity, brand values, and tone of voice.
KEY SKILLS
- 3–5 years of relevant experience in social media, content creation, or digital marketing.
- Experience with social analytics, scheduling, and trend tools (e.g., Sprinklr, Dash Hudson, or similar).
- Self-starter with a proactive mindset and strong creative point of view.
- Confident filming, editing, and publishing short-form video content.
- Deeply tuned into social and Gen Z culture, with strong instincts for what will resonate.
ABOUT YOU
- An active content creator with experience building and engaging a community on social platforms.
- Experience working with creators, influencers, and agency partners.
- Strong collaborator who enjoys working cross-functionally and surfacing ideas proactively.
- Highly organized, with the ability to manage multiple priorities and deadlines.
- Excited to grow a career in marketing while staying close to content creation.
$110,000 - $135,000 a year
About Us
Bumble Inc. is the parent company of Bumble Date, BFF, and Badoo. The Bumble platform enables people to build healthy and equitable relationships, through Kind Connections. Founded by Whitney Wolfe Herd in 2014, Bumble was one of the first dating apps built with women at the center and connects people across dating (Bumble Date) and friendship (BFF). BFF is a friendship app where people in all stages of life can meet people nearby and create meaningful platonic connections and community based on shared interests. Badoo, which was founded in 2006, is one of the pioneers of web and mobile dating products.
Inclusion at Bumble Inc.
Bumble Inc. is an equal opportunity employer and we strongly encourage people of all ages, colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, people with disabilities, and neurodivergent people to apply. We're happy to make any reasonable adjustments that will help you feel more confident throughout the process, please don't hesitate to let us know how we can help.
In your application, please feel free to note which pronouns you use (For example: she/her, he/him, they/them, etc).
AI in Bumble Inc. Hiring
At Bumble, we may use AI tools to support parts of our recruitment process — such as helping us record, transcribe, and summarize conversations, and supporting job alignment by comparing resumes and job descriptions to highlight skills and potential roles that may be a good match. These tools help us work more efficiently and stay focused on you during our conversations. Importantly, all hiring decisions are made by people. AI is used only to support our team’s efficiency and improve the candidate experience — not to evaluate or decide on your candidacy.
Participation in AI-supported interviews and conversations is completely voluntary and will not impact your candidacy. If you’d prefer to opt out, simply let your recruiter or interviewer know at the start of a call, or anytime during the interview or conversation. Summaries and related data are retained only as long as needed in line with our internal data retention policies. If at any point you’d like a transcription or summary deleted, please contact your recruiter directly.
For further information on how we hold and manage your data, please refer to our Privacy Policy.
