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3d:Tf16,Обязанности:

Продвигать объекты жилой и коммерческой недвижимости разных классов (комфорт, бизнес, премиум) с помощью digital‑каналов, разрабатывать и реализовывать стратегии performance‑маркетинга и методики измерения их эффективности.
Формировать KPI и отчётность, настраивать сквозную post‑click и post‑view аналитику, обеспечивать обмен данными с CRM‑системой (опыт работы со Smartis — преимущество).
Управлять CRM‑маркетингом: настраивать триггерные рассылки, сегментировать базу, выстраивать цепочки коммуникаций для повышения конверсии и удержания клиентов.
Взаимодействовать с командой разработки сайта: давать рекомендации по оптимизации, контролировать актуальность контента, корректность кодов и технических настроек, влияющих на конверсию.
Анализировать конверсии и целевые действия на сайтах и лендингах, тестировать гипотезы, внедрять новые инструменты и технологии (в том числе ИИ), проводить A/B‑тестирование для роста конверсии.
Готовить ежемесячные планы и отчёты (медиапланы, выполнение плана продаж, аналитика эффективности каналов), координировать работу рекламных агентств для достижения плановых показателей.
Контролировать качество и сроки исполнения задач, оценивать результативность сотрудничества.
Вести ежемесячный документооборот с подрядчиками: формировать и согласовывать закрывающие документы, контролировать сроки подписания, отслеживать соответствие объёмов работ условиям договоров.

Требования:

Высшее образование.
Опыт работы в digital‑маркетинге в сфере недвижимости не менее 3 лет.
Экспертиза в performance‑маркетинге с подтверждёнными кейсами в недвижимости.
Глубокие знания в области сквозной аналитики, умение выстраивать систему метрик и отчётности.
Владение инструментами: рекламные кабинеты, системы аналитики трафика и поведения пользователей, построение CJM, проведение A/B‑тестов, оптимизация конверсий.
Опыт ведения digital‑проектов и знание методологий управления проектами.

Условия:

Оформление по ТК РФ.
Зарплата по результатам собеседования.

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Специализированный Застройщик Град Плаза

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