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36:Td40,

Ищем SMM-специалиста, который возьмёт на себя развитие социальных сетей бренда и будет работать не просто над публикацией контента, а над ростом охватов, вовлечённости и аудитории.

Основные задачи:

— составление контент-плана на месяц/неделю;
— разработка идей и сценариев для Reels, Stories и постов;
— монтаж Reels и коротких видео;
— оформление и регулярная публикация контента;
— работа над увеличением охватов, просмотров и количества подписчиков;
— поиск актуальных трендов, механик и форматов для fashion-ниши;
— анализ статистики контента: охваты, удержание, вовлечённость, подписки, переходы;
— анализ успешных и неуспешных публикаций и корректировка контент-стратегии;
— работа с блогерами и UGC-креаторами: поиск, коммуникация, согласование размещений, контроль выхода контента;
— поиск новых блогеров и формирование базы для сотрудничества;
— работа с комментариями и активностью аудитории;
— участие в разработке идей для съёмок и рекламных креативов;
— еженедельный короткий отчёт по результатам и предложения по дальнейшему росту аккаунта.

Что для нас важно:

— чувство визуала и понимание fashion-контента;
— умение монтировать динамичные современные Reels;
— понимание алгоритмов Instagram* и принципов продвижения контента;
— умение анализировать цифры, а не работать только «по ощущениям»;
— насмотренность и постоянный поиск новых идей;
— инициативность — нам нужен человек, который самостоятельно предлагает решения и гипотезы для роста.

Испытательный срок — 1 месяц.

В течение первого месяца смотрим прежде всего на качество и регулярность контента, инициативность, скорость работы, рост показателей аккаунта и способность самостоятельно вести направление SMM.

После испытательного срока обсуждаем дальнейший формат работы, KPI и систему мотивации.

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Сорокин Артём Борисович — о компании

Оффер быстрее с Эйч

SMM-менеджер в бренд женской одежды

Оффер быстрее с Эйч

Сорокин Артём Борисович — о компании

Оффер быстрее с Эйч

SMM-менеджер в бренд женской одежды

Оффер быстрее с Эйч