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Ведущая молочная компания Республики Беларусь, в связи с активным развитием бизнеса приглашает на работу ведущего специалиста по PR в городе Брест

Обязанности:

Стратегическое планирование и проектный менеджмент: управление полным циклом PR-проектов (от брифования подрядных организаций до пост-релиза): разработка дорожных карт проекта, формирование бюджетов, KPI и таймлайнов для внутренних команд и подрядчиков;
Разработка и реализация PR-кампаний: внедрение системного подхода к анонсированию запусков продуктов/брендов включая анализ целевой аудитории, формирование ключевых посылов и выбор эффективных каналов распространения информации;
Контент-менеджмент: выстраивание единой воронки контента. Создание и адаптация текстовых и визуальных материалов под разные форматы СМИ и внешние платформы с соблюдением единого Tone of Voice (ToV) компании;
Организация мероприятий: полный цикл управления ивентами (имиджевые мероприятия, социальные проекты, пресс-туры, конференции). Ведение проектной документации (чек-листы, сметы, скрипты мероприятий), координация работы служб безопасности, технических служб и др.;
Медиарилейшнз: ведение структурированной базы контактов (для СМИ), сегментация изданий и лидеров мнений по тематикам. Организация эксклюзивных инфоповодов для повышения лояльности изданий

Требования:

высшее профессиональное образование по специальности "Связи с общественностью и реклама", "Информация и коммуникация", "Журналистика";
стаж работы в сфере связей с общественностью или смежных не менее 5 лет (желателен);
знание общей методологии PR, основных инструментов мониторинга сети интернет и социальных медиа, основ копирайтинга, журналистики, корректуры, редактуры, верстки;
опыт работы со СМИ/ в ключевых местных и республиканских СМИ, знание законодательства в области СМИ и медиа;
опыт организации и проведения мероприятий;
уверенный пользователь MS Office: Word, Excel, Outlook, Power Point, Internet и др.;
коммуникабельность, умение работать в команде, креативность, ответственность, способность работать с большим объемом информации и заданий, хорошая дикция, уверенность в себе.

Условия:

работа в одной из крупнейших компаний по производству молочной продукции;
возможность самореализации и развития профессиональных навыков;
официальное трудоустройство, достойная, своевременная заработная плата;
социальные гарантии (оплачиваемый отпуск, больничный);
график 5/2 с 08.00 до 17.00

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