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36:Tc37,

Онлайн-школа «Морозилка» ищет сильного Middle/Middle+ специалиста с управленческим опытом, который возьмёт на себя развитие платного и органического трафика и управление подрядчиками.

Что нужно делать и сделать:

развивать и контролировать основные каналы привлечения: Яндекс Директ, SEO, Telegram, VK, TikTok, рекламные размещения и другие источники;
проводить аудит каналов, рекламных кампаний, сайта и аналитики;
формировать стратегию, медиаплан, бюджеты и прогнозы по CPL/CPA/CAC/ROMI;
управлять SEO-, рекламными и другими профильными подрядчиками: ставить задачи, контролировать сроки, качество и результат;
развивать сайт и посадочные страницы совместно с дизайнерами, разработчиками и контентом;
анализировать всю воронку — от трафика до лида, оплаты и выручки; предлагать и самостоятельно запускать гипотезы на основе цифр.

Пожелания к кандидату:

от 2 лет в performance/internet marketing;
уверенное понимание Яндекс Директа, SEO, веб-аналитики и CRM-аналитики; опыт работы с несколькими каналами трафика, а не только с одним рекламным источником;
опыт управления подрядчиками / исполнителями и контроля их результата; понимание экономики воронки и ключевых маркетинговых метрик; реальные кейсы с измеримыми результатами;
самостоятельность и готовность отвечать за результат в цифрах;
опыт в EdTech / онлайн-школах будет большим плюсом.

Что предлагаем:

доход 200000;
удалённая работа, полная занятость, 5/2;
существующие каналы и подрядчики, которые можно анализировать и развивать;
возможность влиять на стратегию и запускать собственные гипотезы;
работа в команде маркетинга, дизайна, контента и разработки.

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Онлайн-школа «Морозилка» — о компании

Оффер быстрее с Эйч

Руководитель отдела трафика / Head of Performance Marketing

Оффер быстрее с Эйч

Онлайн-школа «Морозилка» — о компании

Оффер быстрее с Эйч

Руководитель отдела трафика / Head of Performance Marketing

Оффер быстрее с Эйч