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• Разработка и реализация маркетинговых кампаний по продвижению университета.
• Планирование и запуск рекламных кампаний в digital-каналах.
• Анализ эффективности рекламных кампаний и подготовка отчётности.
• Работа с подрядчиками, рекламными агентствами и медиаплощадками.
• Разработка рекламных материалов совместно с дизайнерской и медиа-командой.
• Анализ рынка образовательных услуг, конкурентов и целевой аудитории.
• Участие в разработке маркетинговой стратегии и продвижении образовательных программ.
• Организация и проведение маркетинговых мероприятий университета: Open Day, выставок, презентаций, форумов, конференций и профориентационных мероприятий.
• Разработка концепций мероприятий, координация подготовки и контроль их проведения.
• Взаимодействие с партнёрами, подрядчиками и внутренними подразделениями при организации мероприятий.
• Контроль маркетинговых активностей и рекламного бюджета.
• Оценка эффективности проведённых кампаний и мероприятий.
Требования:
• Высшее образование в сфере маркетинга, менеджмента или смежных направлениях.
• Опыт работы в маркетинге от 2 лет.
• Знание современных инструментов digital-маркетинга.
• Понимание принципов таргетированной и контекстной рекламы.
• Навыки работы с аналитикой и рекламными кабинетами.
• Опыт организации мероприятий будет преимуществом.
• Умение работать с подрядчиками и координировать проекты.
• Аналитическое мышление, инициативность и ответственность.
• Грамотная устная и письменная речь.
• Умение работать в команде и соблюдать сроки.
Будет преимуществом: опыт работы в сфере образования, EdTech или продвижения образовательных услуг.

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