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В связи с расширением команды находимся в поисках опытного Head of Marketing. Вы строите маркетинг как функцию с нуля. Не исполняете задачи — создаёте систему. Бренд-платформа, позиционирование по рынкам, контент-стратегия, управление командой. Вы не ждёте когда COO придёт к вам с планом — вы приходите с планом к COO.

В твои обязанности будет входить:

Бренд-платформа: позиционирование, тональность, key messages.
Контент-стратегия и контент-план по всем каналам и рынкам (USA, Азия, Россия и в будущем Европа).
Маркетинговое ТЗ дизайнеру на упаковку и визуалы: ТЗ содержит: рынок, потребитель, сообщение, ограничения.
Продюсирование съёмок: бриф, концепция, финальное утверждение.
Выставки: концепция стенда, сообщение, воронка после. До выставки — бриф. После — разбор лидов и follow-up. Участвуем в выставках международно 10-12 раз в год. Иногда возможны командировки на мероприятия за счет компании.
Управление командой: 2 дизайнера, SMM, Influence, подрядчики, Event Manager, Channel Marketing.
Построение маркетинговой стратегии по приоритетным рынкам. Кто потребитель, какой канал, какое сообщение, какой бюджет.

Мы ожидаем:

Опыт в beauty, personal care, health или FMCG категориях.
Авторство бренд-платформы и позиционирования — не участие, а создание.
Опыт в Digital: контент, соцсети, e-comm контент, Amazon-маркетинг.
Опыт работы с международными рынками — хотя бы один за пределами России.
Английский — свободный рабочий В2+. Выставки, партнёры, контент — на английском.
Опыт управления командой от 5 человек.
Умение давать чёткое маркетинговое ТЗ — не 'сделай красиво'.

Будет плюсом:

Опыт запуска нового бренда с нуля или в стартапе.
Понимание Amazon-экосистемы (A+ контент, листинги, Influence).
Опыт с азиатскими рынками: Корея, Китай, Япония.
Опыт подготовки к международным выставкам (концепция, не логистика).

Мы предлагаем:

Возможность построить marketing контур международного бренда под себя.
Прямой доступ к руководству, минимум бюрократии, быстрые решения.
Продукт который уже доказал себя на мировых рынках — Amazon #1 в категории.
Полный удаленный формат или гибридный формат с графиком 5/2 с гибким началом рабочего дня (обсуждается).
Конкурентную заработную плату по результатам собеседования: fix + KPI / fix.
Оформление по договору оказания услуг (СЗ/ИП, налоговую нагрузку берем на себя).

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