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3d:Tbf8,Обязанности:

Организация маркетинговой работы.
Составление маркетингового плана и его исполнение.
Создание визуального контента для сопровождения публикаций в социальных сетях.
Разработка и проведение PR компании в учреждении.
Взаимодействие с лидерами мнений по вопросам продвижения колледжа в интернет пространстве.
Изучение рынка аналогичных образовательных услуг, деятельность и конкурентов.
SMM продвижение в социальных сетях и мессенджерах.
Анализ образовательных программ, ценовой политики учреждения, внесение предложений его изменению.
Исследование факторов, влияющих на востребованность образовательных программ колледжа.
Обеспечение роста внебюджетной деятельности колледжа.
Определение целевой аудитории для реализации образовательных программ колледжа (основных и дополнительных).
Подготовка пресс-релизов на портал Мос.ру и в СМИ в рамках сформированного плана информационных поводов, согласование с директором, партнёрами (при участии в тексте) и с пресс-службой МЦРПО.
Ведение, наполнение и своевременная актуализация информации на сайте образовательной организации. Публикация выборочных пресс-релизов социального комплекса Москвы по задаче пресс-службы МЦРПО.

Требования:

- Высшее образование - бакалавриат (предпочтительно маркетинг, реклама, PR, менеджмент)
Дополнительное профессиональное образование по программам интернет-маркетинга
Желателен опыт работы в СПО ДОНМ.

Условия:

Официальное оформление по ТК РФ;
График работы: 5/2

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ГБПОУ города Москвы Финансовый колледж № 35

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Менеджер по маркетингу

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ГБПОУ города Москвы Финансовый колледж № 35

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