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China Family Academy - международная онлайн-школа китайского языка для детей и взрослых. За последний год мы выросли более чем в 4 раза и продолжаем активно масштабироваться.

Ищем маркетолога, который возьмёт на себя систему привлечения учеников: будет управлять подрядчиками и каналами, выполнять план по квал-лидам и вместе с отделом продаж работать над снижением стоимости привлечённого ученика.

Задачи:

Отвечать за поток квал-лидов из всех каналов и итоговую стоимость ученика.
Контролировать подрядчиков и управлять их работой.
Тестировать новые источники трафика.
Вести отчётность по воронке: сколько квал-лидов даёт каждый канал и во сколько обходится ученик.
Вместе с отделом продаж разбирать качество лидов и находить, где теряются ученики.
Предлагать и защищать помесячный план развития трафика.

Ожидаемый результат:

Выполнение плана по квал-лидам.
Стоимость ученика в рамках KPI.
Регулярный запуск и проверка гипотез, которые снижают стоимость привлечения и повышают конверсию.

Что мы предлагаем:

Полностью удаленную работу из любой точки мира.
График: 5/2 с 10:00 до 19:00.
Оформление по договору ГПХ (самозанятость или ИП).
Молодую и энергичную команду без лишней бюрократии.

Система мотивации:

У нас прозрачная система оплаты труда.

Ты всегда понимаешь:

сколько заработал;
за счет каких показателей;
что нужно сделать для роста дохода.

Все показатели легко отслеживаются, а результат напрямую зависит от твоей работы.

Нам важно:

Опыт в онлайн-образовании (языковое или доп.образование), понимаете воронку с пробным уроком.
Мыслите квал-лидами и стоимостью ученика, а не кликами и охватами.
Умеете посчитать окупаемость канала и быстро отключаете неэффективное.
Работаете с аналитикой, умеете строить сквозную аналитику.
Самостоятельны: сами находите точки роста и приходите с готовым планом.

Будет плюсом:

Готовность самостоятельно вести рекламные кабинеты (за это доплачиваем).
Опыт запуска CPA и партнёрских программ.
Интерес к Китаю и китайскому языку.

Если тебе близок подход «мой результат зависит от меня», будем рады познакомиться.

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