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Завод «AlphaPet» – новый, современный завод по производству сухих, влажных кормов и лечебных линеек бренда AlphαPet® для домашних питомцев (собак и кошек)

Наша цель — не просто накормить, а продлить здоровую жизнь питомцев через научно обоснованные рационы.

В связи с увеличением объемов производства нам требуется Бренд менеджер!

Чем предстоит заниматься:

Разработка и реализация стратегии вверенных брендов: продуктовый портфель, ценообразование, позиционирование, продвижение, ключевые каналы продаж;
Анализ трендов и прогнозирование их развития;
Разработка рекомендаций по расширению ассортимента на основе анализа покупательских предпочтений;
Участие в разработке и запуске новых продуктов/товарных категорий;
Формирование бюджета по бренду, контроль расходов;
Разработка и реализация коммуникационной стратегии бренда 360;
Разработка дизайн-концепций упаковки продукции и рекламных материалов;
Управление и анализ эффективности проекта по P&L;
Бизнес-планирование бренда в разрезе 3-5 лет: продажи/закупки/ маркетинг;
Переговоры и постоянная коммуникация с производителем/поставщиком (на английском языке);
Согласование трейд-маркетингового календаря;
Развитие дистрибуции бренда (работа с отделом продаж, участие в переговорах с ключевыми клиентами);
Анализ и работа со стоком, оптимизация ассортиментного портфеля, запуск новинок и т.д.;
Анализ рынка: категория, конкуренты, потребители, тренды, работа с отчетами Nielsen, GFK, Infoline и др;
Участие в разработке, контроль реализации программы продвижения бренда: ATL, BTL, PR, Digital;
Подготовка рекламных материалов, POSM и оборудования (совместно с дизайнерами), перевод и адаптация упаковок;
Подготовка отчетов, обучающих и презентационных материалов.

Что мы хотели бы видеть:

Наличие успешного опыта разработки и вывода новых брендов/продуктов на рынок (желательно зоосфера, петфуд);
Участие в подготовке и проведении мероприятий - выставок, конференций, вебинаров, семинаров;
Опыт работы в российских и/или международных компаниях с собственным производством;
Отличные аналитические навыки;
Продвинутое владение MS Excel, Power Point;
Высшее образование;
Любовь к животным и желание работать с категориями продуктов для животных.

Что мы предлагаем:

Офисный формат работы, находимся по адресу м. Маяковская (шаговая доступность, 3 мин.пешком), Ермолаевский пер., д.22-26, стр. 1
Заработная плата оклад + KPI в зависимости от опыта и знаний;
Корпоративная скидка 40% на ассортимент для ваших питомцев;
Участие в конференциях;
Официальное трудоустройство с 1 дня, испытательный срок 3 месяца;
ДМС со стоматологией.

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