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36:Tc99,Обязанности:

Ищу специалиста по продвижению личного бренда / контент-стратега для Instagram.

Я — онлайн-турагент и развиваю личный тревел-блог. Основная площадка — Instagram, основной формат — Reels.

Мне нужен не просто SMM-менеджер и не человек, который будет только писать контент-план. Нужен специалист, который сможет проанализировать мой существующий блог, найти причины низких охватов и разработать стратегию дальнейшего развития.

Что мне важно:
— провести полноценный аудит аккаунта и контента;
— проанализировать Reels: просмотры, удержание, охваты, темы, форматы, хуки и понять, почему часть роликов не набирает просмотры;
— определить, какие форматы Reels и темы стоит развивать именно для моей аудитории;
— найти сильные контентные направления и рубрики;
— понять, как сочетать экспертный, вовлекающий и продающий контент;
— выстроить контент так, чтобы он приводил не только просмотры, но и заявки на подбор туров;
— разобраться, как через блог выстраивать доверие к онлайн-турагенту;
— определить точки роста аудитории и органического продвижения;
— разработать стратегию монетизации блога: заявки, продажи, рекламные интеграции и другие варианты;
— дать конкретные рекомендации по контенту и форматам, а не общие советы.

Особенно важны реальные кейсы: желательно опыт продвижения личных брендов, экспертов или блогеров и кейсы, где специалист может показать, что именно он изменил, какие были результаты и за счёт чего они были получены.

На первом этапе мне интересен аудит + стратегия + конкретный план действий, а не обязательное полное ведение аккаунта.

Требования:

Специалист ,который сам часто путешествует и понимает рынок туризма

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Агентство путешествий Time to Travel — о компании

Оффер быстрее с Эйч

Контент-продюсер личного бренда

Оффер быстрее с Эйч

Агентство путешествий Time to Travel — о компании

Оффер быстрее с Эйч

Контент-продюсер личного бренда

Оффер быстрее с Эйч