We build products for teams managing high-volume outbound communication — covering both message delivery and post-click performance. Our platform includes routing, domain management, fallback logic, and real-time visibility into traffic quality — ensuring messages are delivered and traffic converts. We are looking for a Product Marketing Lead to build the product marketing function from scratch and own the intersection between product, market, and sales.

Responsibilities

Define target segments and ICP; identify and prioritize highest-impact opportunities
Develop positioning, value proposition, and core messaging for key products
Package and structure product offerings (e.g., Massiva, Cut0, bundles) into clear use cases
Own go-to-market strategy for key segments and product launches
Create and maintain sales enablement materials; support active deals
Analyze funnel performance and continuously optimize conversion
Validate market assumptions through customer interviews and outreach
Define and drive content strategy to support pipeline growth (case studies, insights, research)

Requirements

3+ years of experience in B2B environments (SaaS / infrastructure / martech / fintech / iGaming)
Strong product marketing fundamentals: ICP, positioning, messaging, GTM
Understanding of complex and/or enterprise sales cycles
Experience with market research and customer interviews (qualitative insights)
Strong analytical skills: ability to work with funnel and customer data and translate insights into actions
Ability to turn product capabilities into clear, compelling, and sellable narratives
Fluent English (written and spoken)

Nice to have

Experience in iGaming, affiliate marketing, or other high-risk industries

Вакансии в Uspio.ltd

Вакансии

Product Marketing Lead

Вакансии в Uspio.ltd

Вакансии

Product Marketing Lead