Principal Product Manager, AI
At Webflow, we’re building the world’s leading AI-native Digital Experience Platform, and we’re doing it as a remote-first company built on trust, transparency, and a whole lot of creativity. This work takes grit, because we move fast, without ever sacrificing craft or quality. Our mission is to bring development superpowers to everyone. From entrepreneurs launching their first idea to global enterprises scaling their digital presence, we empower teams to design, launch, and optimize for the web without barriers. We believe the future of the web, and work, is more open, more creative, and more equitable. And we’re here to build it together.
About the role:
- Location: Remote-first (United States; BC & ON, Canada)
- Full-time
- Permanent
- Exempt
- The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
United States (all figures cited below are in USD and pertain to workers in the United States)
- Zone A: $230,000 - $340,000
- Zone B: $220,000 - $320,000
- Zone C: $200,000 - $300,000
Canada (figures cited below are in CAD and pertain to workers in ON & BC, Canada
This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals.
Application Information:
- Application deadline: applications accepted on an ongoing basis until position is closed and filled
- This posting is for an existing vacancy
As Principal Product Manager, AI, you will
- Lead the strategy for Webflow’s AI Digital Experience Platform and own the AI platform roadmap.
- You’ll determine how AI can enhance—and sometimes reinvent—our product experience, driving growth and differentiation.
- You’ll also help define how Webflow builds AI-native products by owning the strategy, execution, and education for internal AI use.
About you:
- Enjoy going deep into technical problem spaces adjacent to how AI is reinventing web development, design, and marketing.
- Builder at heart — prototypes daily, experiments with new models, creates agents, and helps teams improve eval quality.
- 10+ years in product management, Gen AI, ML, Applied AI, and related domains, including leading end-to-end product strategy.
- Strong analytical instincts with a track record of converting insights into high-impact product initiatives.
- Deep expertise in AI and its application in tech products; proven ability to use AI to unlock innovation.
- Exceptional cross-functional collaborator who communicates clearly and rallies diverse teams behind AI initiatives.
- Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact.
Our Core Behaviors:
- Build lasting customer trust.
- Win together.
- Reinvent ourselves.
- Deliver with speed, quality, and craft.
Benefits
- Ownership in what you help build.
- Health coverage that actually covers you.
- Support for every stage of family life.
- Time off that’s actually off.
- Wellness for the whole you.
- Invest in your future.
- Monthly stipends that flex with your life.
- Bonus for building together.
At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences.
