EMCD is a leading technology company in the crypto industry, best known as one of the largest mining pools in Eastern Europe. We are expanding globally and building a comprehensive ecosystem of crypto services, including mining solutions, payment infrastructure, digital asset products, and enterprise-grade tools for businesses and institutions.
We are looking for a hands-on and highly analytical Head of Growth to lead scalable acquisition across multiple Business Units. This role combines growth strategy, paid acquisition, organic growth, regional expansion, and event-driven pipeline development.
The ideal candidate has strong experience in crypto, fintech, payments, trading, Web3, or a similar digital product environment and understands how to build acquisition systems in markets where standard growth playbooks do not always work.
This is not a brand marketing or purely strategic role. We are looking for someone who can work with data, channels, agencies, and teams directly — and turn marketing activity into measurable business outcomes.
Key Responsibilities
- Develop and improve acquisition strategy across multiple Business Units.
- Build and manage channel strategy across paid, organic, regional, and event-driven acquisition.
- Lead paid acquisition and performance marketing initiatives, with a focus on CAC, activation, payback, channel efficiency, and scalable growth.
- Audit existing acquisition channels and identify opportunities to improve performance.
- Manage, evaluate, and optimize external agencies, vendors, and performance partners.
- Define the right paid vs organic acquisition mix by product, market, and business priority.
- Support organic growth across SEO, GEO, content distribution, website traffic, and AI-driven discovery channels.
- Work with regional marketing teams to support growth in priority markets.
- Develop events as a measurable acquisition and pipeline channel, not only as a brand activity.
- Improve growth reporting, attribution, funnel visibility, experimentation, and performance analysis.
- Partner closely with CMO, Business Unit leaders, Product Marketing, Sales, BD, regional teams, and performance managers.
- Support the adoption of AI tools in marketing workflows, research, analytics, content, and operations.
- Help the team move from analysis to execution quickly and consistently.
Key KPIs
- Marketing attributed revenue across Business Units, based on 90-day cohorts.
- Qualified demand generated: MQLs and activated users.
- Activation rate from growth channels.
- Organic channel growth, including SEO and GEO.
- Regional user growth across priority markets.
- Event pipeline: MQLs generated per event and cost per MQL.
- Organic vs paid acquisition mix.
- Blended CAC by product and channel.
- CAC payback period.
- CAC:LTV ratio.
Requirements
- 4+ years of experience in growth marketing, acquisition, performance marketing, or a similar role.
- Proven experience in crypto, fintech, payments, trading, Web3, or a closely related digital product environment.
- Strong hands-on experience with paid acquisition and performance marketing.
- Solid understanding of CAC, activation, attribution, funnel conversion, LTV, payback, and unit economics.
- Experience building or improving channel strategy and channel mix.
- Understanding of organic growth, SEO, GEO, content-led acquisition, and website traffic growth.
- Experience managing external agencies, vendors, or performance partners.
- Ability to work with dashboards, campaign performance, agency reports, and acquisition data directly.
- Strong analytical thinking and ability to make decisions based on business impact.
- Experience working with cross-functional stakeholders, including Marketing, Sales, BD, Product, regional teams, and senior leadership.
- Ability to operate in a fast-paced, changing environment with imperfect processes.
- Strong English communication skills.
Nice to Have
- Experience with B2C digital products or high-volume user acquisition.
- Experience launching or scaling growth in LATAM, APAC, Europe, CIS, MENA, or other international markets.
- Experience with event-driven pipeline, field marketing, or event ROI.
- Experience with alternative acquisition channels in restricted or semi-regulated industries.
- Experience using AI tools in marketing, analytics, content, research, or operations.
- Previous experience in a matrix organization or multi-BU environment.
What We Offer
- Remote-first company — work from anywhere in the world.
- Fully flexible working hours.
- Extended time off: 20 paid vacation days + 12 bonus days per year.
- 100% paid sick leave.
- Paid English lessons via iTalki.
- Professional growth support: courses, certifications, and training programs.
- Real impact and ownership in fintech and crypto projects.
- Corporate benefits: EMCD product discounts and mining infrastructure access.
- Payment in USDT or 4Dev.
- Employment via Service Agreement.
- Compensation is not capped and is discussed based on your expectations and experience.
