Senior Performance Marketing Manager
At Webflow, we’re building the world’s leading AI-native Digital Experience Platform, and we’re doing it as a remote-first company built on trust, transparency, and a whole lot of creativity. This work takes grit, because we move fast, without ever sacrificing craft or quality. Our mission is to bring development superpowers to everyone. From entrepreneurs launching their first idea to global enterprises scaling their digital presence, we empower teams to design, launch, and optimize for the web without barriers.
We believe the future of the web, and work, is more open, more creative, and more equitable. And we’re here to build it together.
About the role:
- Location: Remote (United States; BC & ON, Canada)
- Full-time
- Permanent
- Exempt
The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
United States
- Zone A: $154,000 - $185,000
- Zone B: $146,000 - $175,000
- Zone C: $138,000 - $166,000
Canada
This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals.
As a Senior Performance Marketing Manager, you’ll …
- Strategically scale paid marketing programs across platforms such as Google Ads, LinkedIn, YouTube, Microsoft Ads, Facebook, Instagram, Quora and more.
- Design and execute full-funnel acquisition strategies that maintain healthy unit economics and accelerate user growth.
- Identify and pursue opportunities that unlock new growth levers, with a strong focus on leveraging AI and personalization.
- Build, manage and optimize high-budget, data-driven paid acquisition campaigns.
- Create and prioritize a roadmap of growth experiments aimed at improving ROI and build strategies around driving revenue and MQLs.
- Collaborate closely with Creative and Data Science teams to produce new assets and deepen campaign insights.
- Monitor, analyze, and report on campaign KPIs, iterating strategy based on performance and business goals.
About you:
Requirements:
- 5+ years of experience in performance marketing or paid acquisition, preferably in high-growth B2B or SaaS environments.
- Managed 10+ million min. in annual paid media spend across multiple platforms with proven impact.
- Ability to analyze campaign data, extract insights, and refine campaign strategies.
You’ll thrive as a Senior Performance Marketing Manager if you:
- Bring a growth mindset, are comfortable with ambiguity and love moving fast and learning.
- Possess working knowledge of Salesforce, Excel, Google Sheets, HTML, JavaScript, SQL, and/or Python.
- Have foundational knowledge of statistical analysis and performance marketing experimentation techniques.
- Are fluent in using and evaluating various attribution models to inform marketing decisions.
- Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact.
Our Core Behaviors:
- Build lasting customer trust. We build trust by taking action that puts customer trust first.
- Win together. We play to win, and we win as one team. Success at Webflow isn't a solo act.
- Reinvent ourselves. We don't just improve what exists, we imagine what's possible.
- Deliver with speed, quality, and craft. We move fast because the moment demands it, and we do so without lowering the bar.
Benefits
- Ownership in what you help build. Every permanent Webflower receives equity (RSUs) in our growing, privately held company.
- Health coverage that actually covers you. Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with Webflow covering most premiums.
- Support for every stage of family life. 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents. Plus inclusive care for family planning, menopause, and midlife transitions.
- Time off that’s actually off. Flexible vacation, paid holidays, and a sabbatical program to help you recharge and come back inspired.
- Wellness for the whole you. Access to mental health resources, therapy, and coaching.
- Invest in your future. A 401(k) with 100% employer match (up to $6,000/year) in the U.S., and support for retirement savings globally.
- Monthly stipends that flex with your life. Localized support for work and wellness expenses — from Wi-Fi to workouts.
- Bonus for building together. All full-time, permanent, non-commission employees are eligible for our annual WIN bonus program.
