Brand Media Lead

At Webflow, we’re building the world’s leading AI-native Digital Experience Platform, and we’re doing it as a remote-first company built on trust, transparency, and a whole lot of creativity. This work takes grit, because we move fast, without ever sacrificing craft or quality. Our mission is to bring development superpowers to everyone. From entrepreneurs launching their first idea to global enterprises scaling their digital presence, we empower teams to design, launch, and optimize for the web without barriers. We believe the future of the web, and work, is more open, more creative, and more equitable. And we’re here to build it together.

We're looking for a Brand Media Lead to own the strategy, planning, and execution of Webflow's brand media investments. This role sits at the intersection of brand strategy and media execution, translating campaign objectives into high-impact media plans that build awareness, shift perception, and drive consideration among our target audiences.

You'll partner closely with Brand Strategy leadership to understand campaign briefs, then develop and execute media strategies across channels, including connected TV (OTT), audio, programmatic display, and emerging formats. You'll manage agency and vendor relationships, negotiate media buys, and work with Marketing Analytics to measure impact through MMM, brand lift studies, and other measurement frameworks.

About the role:

• Location: Remote-first (United States; BC & ON, Canada)
• Full-time
• Permanent
• Exempt
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
• United States (all figures cited below are in USD and pertain to workers in the United States)
  • Zone A: $185,000 - $223,000
  • Zone B: $176,000 - $212,000
  • Zone C: $167,000 - $201,000
• Canada (figures cited below are in CAD and pertain to workers in ON & BC, Canada)
  • 185,000 - 223,000
• This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals.

As a Brand Media Lead you’ll …

Media Strategy & Planning

• Translate brand briefs into comprehensive media plans, including channel selection, targeting strategy, reach/frequency goals, flighting, and geographic consideration
• Research and recommend channels and vendors based on audience behavior, campaign objectives, and budget efficiency
• Develop buying strategies across programmatic, reservation-based, and direct buys; determine optimal CPM, CPV, and other buying methods
• Stay current on media trends, emerging platforms, and innovations in brand advertising (CTV, retail media, audio, digital OOH, etc.)

Execution & Optimization

• Negotiate and finalize media plans with vendors, securing favorable rates and added-value opportunities
• Direct contractor resources in execution, including trafficking, budget management, and campaign setup
• Manage live campaigns to ensure delivery against goals; troubleshoot pacing issues and optimize in-flight performance
• Ensure brand safety and viewability standards are met across all placements

Measurement & Reporting

• Partner with Marketing Analytics to design measurement frameworks, including brand lift studies, MMM inputs, and incrementality testing
• Analyze campaign performance and synthesize insights into actionable recommendations for future planning
• Build post-campaign recaps that connect media execution to brand and business outcomes

Cross-Functional Partnership

• Collaborate with Brand Strategy on campaign briefs, ensuring media plans ladder up to brand objectives and target definitions
• Work with Creative teams to align on asset specifications and delivery timelines
• Partner with Growth Marketing on integrated campaigns that span brand and performance objectives

About you:

Requirements:

• 5-8+ years of experience in media planning/buying, with significant focus on brand/awareness campaigns (not exclusively performance/direct response)
• Strong understanding of media buying methods (auction vs. reservation, CPM vs. CPV, upfront vs. scatter) and negotiation experience
• Deep expertise across brand media channels: CTV/OTT, programmatic display, streaming audio, digital out-of-home, and/or traditional media
• Experience working with DSPs (The Trade Desk, DV360, etc.), ad servers, and brand measurement tools
• Fluency in brand measurement methodologies: brand lift studies, MMM, attention metrics, reach/frequency optimization
• Track record of translating campaign briefs into effective media strategies that deliver against brand KPIs

You’ll thrive as a Brand Media Lead if you:

• Excellent communication skills—able to present media strategies to stakeholders and synthesize complex data into clear narratives
• Agency or in-house experience at a B2B technology company or high-growth brand
• Experience building brand media functions from the ground up or scaling existing programs
• Familiarity with media agency RFP processes and managing external agency relationships
• Experience with integrated campaigns that span brand awareness through demand generation
• Background in SaaS, developer tools, or creative/design technology sectors
• Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact.

Benefits

• Ownership in what you help build. Every permanent Webflower receives equity (RSUs) in our growing, privately held company.
• Health coverage that actually covers you. Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with Webflow covering most premiums.
• Support for every stage of family life. 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents. Plus inclusive care for family planning, menopause, and midlife transitions.
• Time off that’s actually off. Flexible vacation, paid holidays, and a sabbatical program to help you recharge and come back inspired.
• Wellness for the whole you. Access to mental health resources, therapy and coaching.
• Invest in your future. A 401(k) with 100% employer match (up to $6,000/year) in the U.S., and support for retirement savings globally.
• Monthly stipends that flex with your life. Localized support for work and wellness expenses — from Wi-Fi to workouts.
• Bonus for building together. All full-time, permanent, non-commission employees are eligible for our annual WIN bonus program.

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences.