We build products for teams managing high-volume outbound communication — covering both message delivery and post-click performance. Our platform includes routing, domain management, fallback logic, and real-time visibility into traffic quality — ensuring messages are delivered and traffic converts. We are looking for a Product Marketing Lead to build the product marketing function from scratch and own the intersection between product, market, and sales.
Responsibilities
- Define target segments and ICP; identify and prioritize highest-impact opportunities
- Develop positioning, value proposition, and core messaging for key products
- Package and structure product offerings (e.g., Massiva, Cut0, bundles) into clear use cases
- Own go-to-market strategy for key segments and product launches
- Create and maintain sales enablement materials; support active deals
- Analyze funnel performance and continuously optimize conversion
- Validate market assumptions through customer interviews and outreach
- Define and drive content strategy to support pipeline growth (case studies, insights, research)
Requirements
- 3+ years of experience in B2B environments (SaaS / infrastructure / martech / fintech / iGaming)
- Strong product marketing fundamentals: ICP, positioning, messaging, GTM
- Understanding of complex and/or enterprise sales cycles
- Experience with market research and customer interviews (qualitative insights)
- Strong analytical skills: ability to work with funnel and customer data and translate insights into actions
- Ability to turn product capabilities into clear, compelling, and sellable narratives
- Fluent English (written and spoken)
Nice to have
- Experience in iGaming, affiliate marketing, or other high-risk industries
