Обязанности
- Plan, manage, and optimize Paid Search marketing campaigns to scale revenue while hitting ROAS and payback targets
- Create, implement, and refine Paid Search strategies across Google and Bing, ensuring campaigns meet performance goals
- Manage seven-figure campaign budgets and pacing to ensure the team reaches performance targets
- Measure and report on campaign performance, providing actionable insights to the team
- Automate Paid Search workflows at scale by leveraging AI tools
- Run ongoing tests for landing pages, creatives, and bidding strategies
- Collaborate with cross-functional teams, including the Paid Traffic, Content, and Analytics teams, to maintain a constant feedback loop and enhance campaign performance
- Adapt strategies based on market trends, ensuring agility in response to changing business needs and competitive landscapes
- Stay up to date on industry trends, Paid Search updates, and user behavior to help drive new strategies for the channel
Требования
- 3+ years of hands-on experience managing Paid Search campaigns
- Proven experience managing large budgets and analyzing complex data to drive results
- Good understanding of incrementality, attribution, and CRO
- Strong proficiency in Paid Search; experience in SaaS/PLG is a plus
- Deep understanding of campaign optimization to maximize conversion rates while achieving ROAS and payback goals
- Strong analytical skills, with experience using Tableau, Looker, GA4, or similar analytics platforms
- Data-driven mindset, with experience running analyses to uncover actionable insights and monitor performance against core KPIs
- Excellent verbal and written communication skills in English, with experience presenting to stakeholders
- Attention to detail, strong time management skills, and the ability to work effectively under deadlines
Условия
- Flexible working hours
- Unlimited PTO
- Flexi Benefit for your hobby
- Employee Support Program
- Loss of family member financial aid
- Employee Resource Groups
- Meals, snacks, and drinks at the office
- Corporate events
- Teambuilding
- Training, courses, conferences
О компании
Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing.
We've been developing our product for 17 years and have been awarded G2's Top 100 Software Products, Global and US Search Awards 2021, Great Place to Work Certification, Deloitte Technology Fast 500 and many more. In March 2021 Semrush went public and started trading on the NYSE with the SEMR ticker.
10,000,000+ users in America, Europe, Asia, and Australia have already tried Semrush, and over 1,700 people around the world are working on its development. The Semrush team is constantly growing.
Наша приверженность разнообразию, равенству и инклюзии
Semrush is an equal opportunity employer. Building a better future for marketers around the world unites people from all backgrounds. Even if you feel that you don’t 100% match all requirements, don’t be discouraged to apply! We are committed to ensure that everyone feels a sense of belonging in the workplace.
We do not discriminate based upon race, religion, creed, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, age, ancestry, physical or mental disability, or medical condition including medical characteristics, genetic identity, marital status, military service, or any other classification protected by applicable local, state or federal laws.
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