Employer Brand Manager
Company: Salmon
Location: Manila, Philippines
Remote work is possible, core working hours are 12:00 - 18:00 GMT+8
Hi, we’re Salmon 🚀
Salmon is a next-generation fintech company founded by Pavel Fedorov, George Chesakov, and Raffy Montemayor – visionary leaders with decades of experience in global finance, banking, and technology. Our mission is bold yet simple: to reshape the banking landscape in the Philippines and prove that people deserve better financial services.
Today, Salmon is not only a fast-growing technology company but also a bank with more than 60 years of heritage. In 2024, we acquired the Rural Bank of Sta. Rosa (Laguna), Inc. and transformed it into Salmon Bank (Rural Bank) Inc.
We are supported by world-class investors, including the International Finance Corporation (a member of the World Bank Group) and ADQ/Lunate, the sovereign wealth fund of Abu Dhabi. More than 1 million Filipinos already trust Salmon. We give people access to a growing suite of credit and savings products. This isn’t all, and it’s just the beginning – we are continuously expanding our offerings with a clear ambition to become a true financial super app for millions more.
Why join Salmon?
- Exponential growth: in 2025, our deposits, loans, and net income more than doubled.
- Loved by users: our app is rated 4.8★, and 92% of users recommend Salmon to friends and family.
- Top-tier team: work alongside experts from fintech, banking, startups, and global companies.
- Innovation at the core: we live where finance meets technology, with bold ideas shaping the future every day.
At Salmon, we believe in accessibility, innovation, and bold ideas. If you want to solve meaningful problems, build products that change lives, and be part of a company growing like a rocket – this is your place.
Salmon Linkedin
✨Salmon in the Philippines
About the Role
As Employer Brand Manager at Salmon, you will build and scale our employer brand as the company grows rapidly in a hybrid and global setup. You will define and communicate a clear, authentic narrative about who we are as an employer, grounded in real employee experience.
This role sits at the intersection of talent, culture, and storytelling. You will translate our EVP and internal culture into compelling messages that attract top talent, strengthen our visibility in the tech ecosystem, and support hiring at scale.
Your work will have a direct impact on candidate quality, time-to-hire, offer acceptance rate, and Salmon’s reputation with candidates, partners, and investors.
What You Will Do
- Define and scale Salmon's employer brand narrative
- Develop EVP based on real employee experience
- Create unified messaging for all internal and external touchpoints
- Train recruiters and hiring managers to communicate our story
- Build employer brand content engine
- Create employee stories, engineering blogs, case studies, behind-the-scenes content
- Manage LinkedIn, tech communities, job boards, and event presence
- Own career site: design structure, write content, optimize for conversions
- Drive DevRel and external visibility
- Position Salmon experts through talks, meetups, conferences, and technical content
- Build partnerships with tech communities and universities
- Optimize candidate experience and conversion
- Partner with Talent Acquisition to improve journey from first contact to offer
- Drive offer acceptance rate through better positioning and "wow" moments
- Manage reputation and community
- Own Glassdoor rating, referral program, and alumni network
- Monitor and respond to employer brand feedback
- Track and optimize performance
- Metrics: inbound quality, offer acceptance, Glassdoor rating, brand reach, career site conversion
- Use data to improve messaging, channels, and experience
What we expect from candidate
- Proven experience in Employer Branding, Talent Marketing, or related roles in fast-growing tech or fintech companies.
- Strong strategic thinking: ability to translate business and hiring goals into a clear employer brand narrative and execution plan.
- Strong content creation skills: writing compelling stories, creating visual content (Canva / Figma), editing short-form videos, and designing campaigns.
- Deep understanding of what tech talent (engineers, product managers, designers) care about when choosing employers.
- Data-driven mindset: ability to track and analyze metrics and optimize based on results.
- Experience with community building or DevRel initiatives: events, partnerships, meetups, tech communities, or social presence growth.
- Excellent written and verbal communication skills in English; ability to adapt tone and format to different audiences.
- Comfort working in international and multicultural environments; experience with global talent markets is a strong plus.
- Startup mentality: comfortable building from scratch, wearing multiple hats, prioritizing impact, and moving fast.
Why would it be cool to work with us?
What we create
- Modern banking services for millions of Filipinos
- Cutting-edge solutions based on the best world practices and AI implementation
- Licensed neobank aiming to be a unicorn and leading fintech in the fast-growing region of Southeast Asia
- A business capable of raising over $200MM from the ADQ (the sovereign wealth fund of Abu Dhabi), World Bank Group and other investors despite the challenging market
- An environment that allows you to launch new products in 3-4 months
- A basis for expanding into new markets all over the world
What we offer
- Passionate international team spanning the globe
- Rapid professional growth. Merit (and merit only) rules the day
- Reward for performance and long-term success of Salmon
- Fast track to grow internationally
- New office in Manila, Philippines
- Relocation support for eligible candidates
- Remote and hybrid options
- Medical insurance, health and wellness benefits
- Program of events and activities both online and in person
If you wanna join our team - feel free to apply!
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