Описание вакансии
Hypercell Games is a mobile game studio behind some of the most downloaded hybrid-casual and puzzle titles on the market.
Our games reach millions of players worldwide.
What you can definitely know about us is:
- Sand Balls game – 360 M+
- Rope and Balls – 62 M+
- Freaky Stan – 52 M+
- Garden Balls – 22 M+
- Unpuzzle – 22 M+
- Run&Gun – 13 M+
We are growing a portfolio of puzzle and word games, including a flagship title and projects in a growth phase. As we continue to expand our portfolio, we are looking for a Senior User Acquisition Manager who will take full ownership of UA strategy and performance across our titles. Our User Acquisition team is lean, so we need a specialist who can run paid acquisition independently while also building a structured, scalable approach to growth and being accountable for the results.
For which tasks (responsibilities)?
- Own User Acquisition results for our puzzle/word game portfolio;
- Run paid acquisition hands-on for key projects;
- Maintain performance and stability of the flagship product and grow early-stage (soft-launch) projects;
- Expand expertise and spend across Google Ads, Meta, and TikTok (and other relevant sources);
- Plan budgets and growth targets on a 1–3 month horizon;
- Manage the full UA cycle: hypothesis testing, validation, scaling, and stopping inefficient activities;
- Work with Product and Analytics to improve LTV and payback;
- Collaborate with the creative function: generate hypotheses, set briefs, analyze performance, and implement learnings;
- Provide clear reporting on progress, risks, decisions, and next steps.
What kind of professional are we looking for?
- 4+ years of User Acquisition experience in mobile games;
- Proven experience running paid acquisition and scaling campaigns independently;
- Strong expertise in at least two channels from the following list: Google Ads, Meta, AppLovin, Apple Search Ads;
- Understanding of game unit economics with a long payback period;
- Ability to work with LTV/ROAS metrics, not only CPI;
- Experience with SKAdNetwork and privacy-related restrictions;
- Strong background in attribution and analytics (AppsFlyer or Adjust; Firebase or similar tools);
- Ability to make data-driven decisions and take ownership of outcomes;
- Experience collaborating closely with Product, Analytics, and Creative teams;
- English sufficient to communicate with ad platforms and partners.
Nice to Have
- Experience in puzzle/word games (including hybrid puzzles);
- Understanding of ASO and the app store as a growth channel;
- Experience automating reporting and monitoring (spreadsheets, BI tools, alerts);
- Mentoring experience or managing a small UA team;
- Strong understanding of core F2P metrics and how they interact.
Why do we enjoy working here?
- The opportunity to work on games played by millions of players;
- Implement your bold ideas;
- Paid vacation;
- Opportunity to grow and develop with the company;
- Supportive and warm working atmosphere within the team.
