Marketing team: The PR Manager is responsible for shaping, protecting, and amplifying the bank’s institutional voice across all earned and organic media channels. This role leads the development of strategic narratives, manages relationships with media and key opinion leaders, oversees official external communications, and plays a critical role in crisis mitigation, reputation management, and risk assessment.
Working closely with internal stakeholders, leadership, and external agencies, the PR Manager ensures the bank’s positioning is consistent, credible, and aligned with business objectives and regulatory standards.
Challenges that await you: - Work in the definition of the bank’s core messaging and positioning within the financial and banking industry.
- Craft data-driven, research-based narratives and arguments to strengthen and evolve Plata’s institutional positioning, supporting credibility, thought leadership, and long-term brand reputation.
- Ensure brand, tone, and messaging consistency across all public-facing communications and editorial content.
- Write and edit editorial content, including articles, op-eds, blogs, and thought leadership pieces that reinforce the bank’s expertise and credibility.
- Develop compelling media pitches and story angles to secure high-quality coverage in relevant financial, business, and general-interest outlets.
- Lead the development and distribution of press releases announcing company news, product launches, milestones, and corporate updates.
- Prepare speeches, talking points, factsheets, and presentations for executives for conferences, public forums, and media appearances.
- Plan, organize, and execute press events, media briefings, and participation in key summits and industry forums.
- Manage the bank’s presence at financial, fintech, and industry events, ensuring strategic alignment and visibility.
- Develop and execute crisis mitigation and crisis management protocols, including scenario planning and rapid-response communications.
- Maintain ongoing risk oversight by proactively identifying potential reputational issues and providing timely alerts and recommendations.
- Monitor media coverage, public sentiment, and competitor activity to inform strategy and decision-making.
- Coordinate and manage the PR agency and build a strong internal and external team to support day-to-day communications needs.
What makes you a great fit: - Bachelor’s degree in Communications, Journalism, Public Relations, or a related field.
- Experience in Public Relations, corporate communications, journalism, or government communications.
- Proven experience managing media relationships, press coverage, and key opinion leaders.
- Strong writing and editing skills with impeccable grammar and spelling.
- Strong interest in current affairs, news cycles, and trends within the financial and economic landscape.
- Ability to make data-driven decisions using media metrics, sentiment analysis, and performance insights.
Our ways of working: - Innovative Spirit: A commitment to creativity and groundbreaking solutions.
- Honest Feedback: valuing open, transparent communication.
- Supportive Team: a strong, collaborative community.
- Celebrating Achievements: recognizing our wins together.
- High-Tech Environment: a team full of smart and revolutionary people who dare to challenge the status quo of incumbent finances.
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