Marketing Manager North Asia

Sumsub is a leading full-cycle verification platform that enables scalable compliance. From identity and business verification to ongoing monitoring, our platform adapts to different risk appetites and market demands, ensuring global compliance. It allows customizing analytics and workflows with a no-code interface.

Over 4,000 clients — including Bitpanda, Wirex, Avis, Bybit, Vodafone, Duolingo, Kaizen Gaming, and TransferGo — trust Sumsub to accelerate growth, prevent fraud, and maintain compliance worldwide.

We are seeking a highly motivated and experienced North Asia Marketing Manager with a passion for tech to join our dynamic marketing team. In this role, you will play a key part in developing and executing strategic marketing initiatives across China primarily, as well as South Korea, Taiwan and Japan. You will be responsible for translating broad marketing goals into actionable plans and executing them, as well as measuring the success of the campaigns for further actions.

What You Will Be Doing:

• Own the planning, execution, optimization, and reporting of integrated B2B marketing campaigns primarily in China and other markets in North Asia, aligning with sales targets and strategy.
• Translate global and APAC marketing strategy and product messaging into locally relevant, high-impact campaigns with the support of other marketing functions, such as brand and product marketing.
• Create and run multi-channel campaigns end-to-end across partners, digital (paid media, email, webinars, website) and events (virtual and in-person) channels, partnering with Sales and internal marketing functions to align with corporate objectives.
• Develop and execute to/through/with partner channel strategies with functional teams and local partners.
• Track campaign performance metrics, analyze data, and generate reports.
• Build and maintain strong relationships with associations and external partners.
• Stay current on industry trends and competitor activities.

About You:

• Based in Hong Kong, Shenzhen, or Guangzhou.
• 5-7 years of experience in field marketing or a related role, in the B2B tech space.
• High working proficiency in Mandarin and English. Other regional language knowledge is a plus.
• Proven track record of developing and executing successful marketing campaigns especially in digital marketing channels such as WeChat, Rednote and Baidu.
• Strong experience in planning and executing partner marketing activities.
• Excellent project management, communication, and interpersonal skills.
• Strong analytical abilities with experience in marketing data analysis and reporting.
• Ability to work independently and manage multiple priorities in a fast-paced environment.
• Experience with project management tools like ClickUp is a plus.
• Travel may be required - 20-30% of the time.

What We Offer:

• Remote-first, trust-based culture. Work from the place that works best for you. No mandatory office days, no attendance trackers.
• True flexibility. We do not fix you to a 9-to-5 schedule. You can adjust your working hours when needed, as long as your day stays productive and in sync with the team.
• Extra time off. Your birthday is a holiday here. Add to that 10 personal days each year, seven sick days without paperwork, and extra time to enjoy Christmas and New Year.
• Work that matters. Our mission is to build a digital world that is secure, accessible and inclusive for everyone.
• Compensation. We offer fair and transparent pay, benchmarked to the market.
• Truly global. We work across continents and time zones, with teammates and customers from all over the world.
• Growth built in. Clear goals, open feedback and personal development plans.
• Team offsites. Sometimes just Slack is not enough. That is why we meet in person a few times a year.
• Getting you set up. We make sure you have access to the tools and hardware you need to do your work well.
• Friendly by design. Our logo is a dog for a reason. We keep things human, open and kind.

The hiring stages:

• TA screening
• Interview with Demand Generation Director
• Assignment
• Final Interview with CMO

Sounds like a great opportunity for your career development? Then go ahead and apply!

We are a global community of innovators, creators, and thinkers, and we believe that diversity fuels our innovation. Sumsub is proud to be an equal opportunity employer, committed to building a diverse and inclusive workforce.