Product Manager
Esti (https://esti.app/) is a leading aesthetic photo editing app on a mission to become the #1 player in the market. To achieve this, we are looking for a proactive and data-driven Product Manager who will drive growth through rigorous experimentation and deep user understanding.
Responsibilities
- Monetization & Experiments:
- Own ARPU growth: launch features that boost subscription revenue.
- Run a continuous test cycle(paywall, pricing, onboarding).
- Design targeted onboarding paths using segmentation.
- Prioritize tests by impact × complexity.
- UA – align product changes with marketing metrics (CPI, CTR, CPM).
- Analyze competitors → adapt their best tricks.
- Maintain clear backlog, test results, and insights.
Requirements
- Solid understanding of A/B test design: hypothesis formulation, correct sample size calculation, and stopping rules.
- Experience in analyzing user funnels to understand key journeys (activation → engagement → purchase).
- Ability to prioritize product features based on their estimated impact on core business metrics (ARPU).
- Understanding of how product changes affect key UA metrics (CPI, ROAS).
- Proven ability to work closely with designers, including writing clear briefs and iterating efficiently on design solutions for testing.
How we hire:
- HR interview
- Hiring manager interview
- Test case
- Final interview
- Reference check
Conditions
- Professional development – paid training and courses, online / offline lectures, workshops and trainings. Our employees take part in all major IT meetups;
- Adaptation – qualitative onboarding, we help to quickly and smoothly solve all problems. regularly collect feedback throughout the trial period;
- Career development – Review is conducted every 6 months, we monitor results and help improve performance;
- Balance between work and personal life – ability to conveniently build your work schedule, take vacations and days off without a bunch of approvals and bureaucracy;
- Health – extended voluntary health insurance (on the territory of Montenegro);
- Office space – a cool office in Montenegro, with comfortable workplaces and lounge areas;
- Relocation – we offer a full package of documents for those who are ready to move to Montenegro, and we help with obtaining a residence permit;
- Prequel+ – premium access to the entire Prequel product.
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