Менеджер по маркетингу

Team Description

We’re looking for a highly analytical and structured Media Strategy & Investment Manager with strong expertise in offline media and an integrated strategic mindset. This role is key to designing, executing, and optimizing on/offline media investment, ensuring efficiency, incremental impact, and consistency across message, format, and channel. This position requires someone operationally strong, with an agency mindset. If you enjoy connecting numbers with brand storytelling and staying constantly up to date in a fast-evolving media landscape, this role is for you.

Challenges that await you:

• Design and execute on/offline media investment strategies based on TRPs, CPR, CPA, incremental reach, and efficiency metrics.
• Lead the media plan, maximizing effective reach, optimal frequency, and cross-channel synergies between ATL and digital.
• Analyze data from HR Ratings, TGI, Nielsen, Comscore, and other market sources to recommend the optimal media and format mix.
• Manage and optimize media value-adds, including added value, sponsorships, special placements, and integrations.
• Oversee creative performance from a strategic lens, ensuring consistency across ATL, offline, and digital campaigns.
• Work closely with Finance on budget planning, investment control, and media negotiations.
• Translate complex data and market insights into clear, actionable recommendations for leadership.
• Collaborate with internal teams and agencies while maintaining the capability to operate independently and hands-on when needed.

What makes you a great fit:

• 4+ years of experience in media planning, media strategy, and/or media buying.
• Strong agency background (media agencies preferred), with the ability to operate independently without relying entirely on agencies.
• Highly analytical and structured mindset, comfortable working with numbers and performance metrics.
• Deep understanding of offline media buying dynamics and how they integrate with digital channels.
• Strong command of media measurement tools and data sources (TGI, Nielsen, Comscore, HR Ratings).
• Sensitivity to communication, formats, editorial context, and brand storytelling.
• Hands-on profile, willing to operate at execution level while thinking strategically.
• Curiosity and commitment to continuous learning, staying updated through courses, tools, and new methodologies beyond formal education.
• Advanced English (mandatory).
• Bachelor’s degree MKT or related.

Nice to Have:

• Experience working with databases, data visualization tools, and data storytelling.
• Familiarity with programming languages or advanced analytics tools (not a must, but a strong plus).
• Experience working within a brand after coming from an agency environment.
• Knowledge of Mexican TV media buying and local market dynamics (strong plus).